Area Sales Manager

Job DescriptionDo you have proven success in expanding market presence and securing new accounts in the on-trade wine and spirits market? Clover Talent is partnering with the UKs largest specialist wine retailer to support the strategic expansion of their on-trade business, through the appointment of a high-performing Area Sales Manager to cover the York region.As Area Sales Manager, you will lead the charge in securing new commercial opportunities while strengthening relationships with existing clients. Your focus will be on expanding market presence, increasing retention, and consistently delivering outstanding customer experiences.Key ResponsibilitiesAchieve agreed sales and profit targets in collaboration with your regional managerDevelop strategic account plans with key clients to strengthen partnerships, drive sales performance, and enhance profitabilityProvide consistently high standards of customer service across your account baseWork closely with regional leadership to execute field-level plans that align with broader commercial objectivesPresent regular updates on account progress and future opportunities during team meetingsIdentify and implement data-driven growth initiatives across the marketing mix to support category and brand expansionApply a solid understanding of the companys portfolio, brand positioning, and commercial goals to make informed, strategic decisionsFoster collaboration across internal teams to ensure cohesive planning, timely execution, and clear accountabilityTranslate market and customer insights into actionable recommendations that support improved commercial outcomesChampion brand identity and growth through clear articulation of vision, positioning, and value propositionPlan and deliver engaging point-of-sale and activation campaigns that strengthen brand presence and achieve business targetsKnowledge & Skills RequiredProven success in securing and developing new business within the hospitality or on-trade sectorIdeally WSET certified (or equivalent wine and spirits qualification)Minimum of 3 years experience in a sales or business development role within the premium beverage industryStrong understanding of the on-trade environment, including bars, restaurants, and hotelsIn-depth knowledge of high-end wines and spirits, with the ability to communicate product valueDemonstrated experience in brand development and commercial delivery, with excellent problem-solving and opportunity-identification skillsSound financial awareness, including a working knowledge of customer profitability and P&L managementCustomer-focused, results-oriented, and proactive, with a structured and dependable approachConfident communicator capable of building long-term relationships across multiple levelsResourceful, positive, and solution-driven mindset with the resilience to overcome challengesAmbitious and motivated, with the drive to achieve outstanding resultsExcellent interpersonal and presentation skills, with the ability to influence internal and external stakeholdersWhats On OfferCompetitive base salary and performance-related bonusStaff discount of up to 20% on products33 days of annual leave (including public holidays) plus a holiday purchase schemeLife assurance worth three times your annual salaryContributory company pension schemeOngoing training and professional development with clear progression opportunitiesUnique travel incentives, including opportunities to visit partner vineyards worldwideAccess to a wellbeing and retail benefits platform offering shopping discounts, counselling supportEnhanced family-friendly leave policies, including maternity, paternity, and adoption benefitsRecognition for long service and career achievements

Created: 2025-10-22