CRM & Loyalty Manager

CRM & Loyalty Manager | The Midlands | Salary up to 75k + BenefitsRead on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Zachary Daniels Recruitment are partnering with a leading customer focused retail business to recruit a CRM & Loyalty Manager. This CRM & Loyalty Manager role will take ownership of the company's CRM, loyalty and customer engagement strategy, helping to drive stronger relationships with customers across both digital and in-store channels.Reporting into the Head of Customer & Loyalty, the CRM & Loyalty Manager will play a key role in shaping lifecycle communications, evolving the loyalty proposition and using customer insight to increase engagement, retention and long-term value. This is a hands-on opportunity for a CRM & Loyalty Manager to influence how the business connects with its customers and delivers measurable commercial impact.Key ResponsibilitiesDefine and deliver the CRM strategy across the full customer lifecycle, including acquisition, onboarding, engagement, retention and reactivationPlan, execute and optimise CRM campaigns across channels such as email, SMS and other direct communication platformsLead audience segmentation and personalisation strategies to deliver relevant and engaging communicationsOwn the development and ongoing optimisation of the company's loyalty programme, including rewards, benefits and partnershipsDesign and improve customer journeys across both digital and in-store touchpointsWork closely with data and analytics teams to track performance, generate insights and optimise campaignsCollaborate with marketing, digital and technology teams to deliver customer initiatives with clear commercial impactLead and develop a small CRM and campaign delivery teamAbout YouBackground in CRM, loyalty or customer engagement within a retail or customer led environmentStrong understanding of CRM platforms and lifecycle marketing strategies xjdpvnf Proven track record developing customer propositions, loyalty programmes or personalised customer journeysHighly data-driven, using insight and testing to improve engagement and performanceStrong stakeholder management skills with the ability to collaborate across multiple teamsCommercially minded with a passion for improving customer engagement and driving measurable resultsA hands-on leader who thrives in a fast-paced environment and enjoys delivering both strategy and execution as a CRM & Loyalty ManagerApply today to find out more and be considered!BH35679

Created: 2026-03-19