Product Lead

Our client, a leading DTC wellness brand, is looking for a Product Lead to drive and shape their digital experience.Key ResponsibilitiesOwn and evolve the company’s website and end-to-end digital experienceConduct customer research to understand motivations, pain points and barriers to purchaseDevelop hypotheses and lead structured experimentation (A/B tests, pricing, UX flows) to improve conversion, retention and lifetime valueCollaborate with an external development agency to implement improvementsAlign product changes with broader marketing and commercial strategies alongside the growth teamRethink pricing and product positioning to optimise for both user needs and business goalsBuild and manage a clear prioritisation framework for digital initiatives, rooted in commercial impactCommunicate rationale, progress and results effectively to founders and cross-functional teamsAbout YouStrong commercial acumen with the ability to optimise for P&L impactExperience owning a digital product or website in a DTC or consumer-facing businessSkilled in customer insight - conducting interviews and spotting patternsProficient in experimentation and iterative optimisation (CRO, pricing, subscription models)Excellent prioritisation skills and stakeholder managementGenuine interest in wellness and creating meaningful impactWhy JoinOpportunity to join a mission-led brand at a pivotal growth stageMake a tangible difference in people’s lives worldwideWork within a supportive, smart and low-ego teamCompetitive salary and benefits

Created: 2025-08-24