Marketing Director

Job DescriptionAbout the role:We are seeking a Marketing Director to hold a pivotal part of our growing senior management team. Based in Wokingham and reporting directly to the CEO. This newly created role offers a unique opportunity to lead our brand management initiatives, ensuring an impactful presentation of our two brands, Lifetime Legal and Smart Compliance, across all channels. This role will follow the development of a central marketing strategy and will be responsible for aligning the marketing budget with company objectives, driving impactful national campaigns whilst meticulously managing budgets. In essence, this role embodies a strategic leader at the forefront of shaping our brand's trajectory and success in the market.Key Responsibilities:Central Strategy:Creation and development of all company marketing strategiesMonitor and evaluate campaign performancesDrive organic growth through improved SEO, optimised website performance, and enhanced user journeys in Memberships and with our partnered Estate AgentsOversee collaboration between the Marketing Manager and the sales team to design targeted campaignsMonitor and analyse marketing performance using tools such as Google Analytics and ZohoWork with the Marketing Manager to identify and pursue opportunities for event participation, awards submissions, and branding initiativesImplement A/B testing strategies across campaigns and customer journeysWork with Membership Director on lifecycle marketing strategy to improve retention, engagement and LTVBrand Strategy:Ensuring optimal presentation of both brands across all media and channelsDevelop, enforce, and oversee implementation of brand guidelinesCollaborate with stakeholders for optimal brand presentationManage content creation for all mediums acrossboth brandsManagement & Leadership:Develop and communicate a thorough strategic vision for marketing initiativesLead an existing team consisting of a marketing manager and 2 marketing executivesNurture and manage our marketing team by fostering an environment of innovation and collaboration alongside development and coachingConduct meetings to review strategy, tasks and executionBuild collaborative working relationships with colleagues as well as the Commercial and Membership DirectorsAttend Shareholders and SLT meetings with detailed analysis of the Marketing DepartmentFinancial Management:Financial performance and budgetary planning with P&LAchieve predefined ROI and engagement metrics for marketing campaigns within budgetQualifications (required):Bachelor's Degree/Qualification in Marketing, Business Administration, or related fieldChartered Institute of Marketing (CIM) CertificationProfessional senior-level marketing experience, preferably in relevant industriesWhat you will bring:You will have a keen focus on digital innovation and customer communication in order to drive forward our brand profiling efforts and our online presence and visibility. As a key influencer in company PR and media management, you will be able to cultivate strategic relationships, spotlighting our brand achievements and growth endeavours.You will be able to demonstrate:Ability to develop and execute long-term marketing strategies aligned with company goalsProficiency in maintaining brand consistency and integrityEffectively allocating and managing marketing budgets to maximise ROIKnowledge and experience in leveraging digital marketing channels for brand promotion and customer engagementCapacity to collaborate with internal and external stakeholders effectivelyAbility to analyse market trends and competitor landscapes to inform strategic decision-makingProficiency in conceptualising, implementing, and evaluating marketing campaignsExperience in developing and implementing strategies to support the growth of the businessManaging relationships with media outlets to enhance brand reputationAbility to motivate your team to achieve goals and objectives effectivelyExperience of managing a Marketing team with confidenceSalary - Total package of up to 100,000pa (inclusive of basic salary, electric company car and bonus), Basic: 65,000 - 75,000paWhy join us?You will be joining a company at the forefront of our industry activities, where your leadership will shape the future activities of the brand!We invest our people and support their empowerment and success by offering a wide variety of benefits, including:Company events, competitions, incentives and a tasty monthly food van!Company social events such as: 5-a side football, seasonal eventsAn electric company car!Modern office, free onsite parking and EV charging Paid annual leave: 26 days, plus bank holidays, 3 days seasonal leave and your birthday off!Company pensionPrivate healthcare scheme for employees and their childrenReferral programmeEnhanced eye care schemeOffice fun initiatives such as: Book Nook, wellness programmes and many more!Access to store discounts, of over 600 storesAccess to an exclusive Lifetime Legal benefits package, including legal advice, a free will and Mover ProtectionHow to apply!If you are interested in this role, please contact [email protected] with your Cover Letter and CV.

Created: 2025-06-27