Marketing Director

Job Description Our client is a leading, purpose driven organisation with a strong national presence and clear market opportunity ahead. Following significant recent investment, the business is entering its next phase of growth and transformation. As a result, we are seeking an ambitious and commercially focused Marketing Director to lead the brand and marketing agenda and help unlock the full growth potential of the organisation. Reporting to the Chief Customer Officer, this is a pivotal leadership role in a private equity-backed environment, with a clear mandate; drive commercial impact, strengthen brand equity, optimise marketing investment and materially contribute to revenue and margin growth.You will be responsible for brand strategy, national and local marketing, proposition development and shaping the end-to-end customer journey.This is a commercially accountable position requiring strong P&L literacy. The successful candidate will clearly connect brand investment to revenue growth, margin improvement and customer lifetime value, contributing materially to the companys value creation plan.Key responsibilities:Lead the evolution of a compelling, differentiated brand strategy aligned to growth prioritiesStrengthen product and service propositions to drive competitive advantageIncrease brand awareness, consideration and market presence across priority regionsDevelop and execute integrated national and local marketing plansRe-balance marketing investment to reduce structural over reliance on PPC while maintaining revenue momentumEmbed disciplined allocation of spend across the funnel to improve blended CAC, payback and ROIShape the end-to-end customer journey, ensuring brand consistency across digital and offline touchpointsPartner closely with the Head of Digital to optimise UX, conversion performance and marketing automationDevelop lifecycle and retention strategies to increase customer lifetime value and reduce churnBuild a scalable, high performing marketing team focused on profitable growthThe successful candidate will be a strategic yet delivery focused marketing leader with strong commercial acumen and experience operating in performance driven environments. They will understand how to balance long term brand building with short term commercial delivery and are comfortable influencing at executive level.If you are ready to lead brand transformation and drive measurable commercial impact, please apply.

Created: 2026-03-12