Sales Director

Job Description Sales DirectorSector: Fire and Safety- EXPERIENCE ESSENTIAL FOR THIS ROLELocation: WakefieldAre you a commercially driven sales leader ready to shape strategy, drive growth, and lead a national sales function?We are seeking an ambitious and results-oriented Sales Director to play a pivotal role in scaling a growing UK business. Reporting directly to the CEO, this is a high-impact leadership role responsible for defining and executing the companys sales strategy, strengthening key client relationships, and leading a high-performing team of Business Development Managers (BDMs) across the UK.This is an opportunity for a strategic thinker who thrives on building momentum, inspiring teams, and delivering measurable commercial success.As Sales Director, you will:Lead Sales Strategy & GrowthDevelop and execute the national sales strategyIdentify new markets, growth opportunities, and revenue streamsDrive revenue performance, forecasting, and sales planningOwn Revenue & PerformanceDeliver against ambitious growth targetsEstablish KPIs, metrics, and performance frameworksOptimise sales processes and pipeline managementManage Key AccountsBuild and strengthen relationships with strategic clientsLead high-value negotiations and commercial agreementsEnsure exceptional client satisfaction and retentionLead & Develop the Sales TeamInspire, coach, and develop a team of BDMs across the UKBuild a high-performance sales cultureRecruit and nurture top commercial talentDrive Market InsightMonitor market trends and competitor activityProvide strategic commercial recommendationsWhat Were Looking ForWere looking for a confident and credible sales leader with:Proven success in a senior sales leadership roleYou must have experience selling products/ services into the F&S industryA strong track record of driving revenue growthExperience leading geographically dispersed sales teamsExpertise in key account management and negotiationA strategic, data-driven, and commercially astute mindsetYoull be someone who:Leads with energy, clarity, and influenceThrives in a fast-paced, growth-focused environmentBalances strategic thinking with hands-on executionBuilds strong relationships internally and externally

Created: 2026-03-12