Brand Manager - Maternity Cover

JOB TITLE: Brand Manager (Maternity Cover)DEPARTMENT: Marketing REPORTS TO: Marketing ManagerRESPONSIBLE FOR: Very Lazy JOB PURPOSE: The Brand Manager will lead the planning and day to day activation of our #1 flagship brand Very Lazy. Responsible for consumer, shopper and innovation plans that drive real growth in the UK.Do The Right Thing, The Right Way: To support the Marketing Manager with Brand Activation and product NPD/EPD pipeline and initiatives maintaining high quality standards across all consumer touchpoints. To own, create, deliver, optimise 12–18-month brand plans on Very Lazy in the UK in order to drive market leadership in the UK elevating our #1 category position.To work at pace to deliver timely product launches and effective marketing plans (including agency briefings, managing budgets & timelines), including NPD / EPD pipeline & packaging development. To support Very Easy launch in the USA. building consumer and shopper demand & driving best practise at execution. Supporting sell-in, listings, trade shows and consumer activation, in order to meet 3-year growth targets. To own and deliver “toolkits” including branded sell-in decks to retailers and one-page activity grids. To own weekly agency calls (including Digital, customer services and US team) in order to make decisions and drive pace.Put People First: To collaborate and align with internal expertise and stakeholders where relevant (Commercial, Category, NPD, Production, Customer services) in order to maximise plans, drive brand growth and achieve flawless execution.To communicate brand and product activation plans in a timely & effective way with internal and external stakeholders. To drive the love of our brands: Very Lazy 1. Act as brand champion a. Ensuring all internal and external stakeholders understand and support the brand’s objectives and plans for achieving them 2. Be the voice of the brands a. Immerse, steward and champion our brand personalities and bring them to life, (Commercial, Factory, Agencies, Retailer, Consumer). b. Monthly store visits and dotcom checks with reports back into the business (insights -> action) To visit Newport factory once a month and build relationship, quality and communication. Adhere to all company rules and procedures, paying particular attention to health and safety. To work as a valued member of the marketing team to support wider team objectives and contribute to areas of common interest.Be Better Everyday:To own, manage and report on marketing budgets & ROI To own weekly sales and monthly brand tracking reviewing performance and making recommendations. To identify growth opportunities and anticipate threats by maintaining a strong understanding of relevant market dynamics (consumer, category, competitor and trade).To turn insight into recommendation and action in order to meet targets and drive GM (Gross margin), Sales in, RSV (Retail sales), Brand Share (value, volume), Stock levels & ROI.Bring Positive Energy: To portray a positive image of the company and its values in a professional manner at all times. To be the audience champion for our younger consumers (cultural / food trends, consumer behaviour, competitor activities, store) in order to recommend and action growth opportunities.To be a proud brand owner (responsible for samples to buyers 'sell in decks that ooze our personality!). To work as a valued member of the marketing team to support wider team objectives and contribute to areas of common interest. To support the Marketing Manager in developing wider marketing team initiatives and contribute to areas of common interest.

Created: 2025-08-01