Head of Growth Marketing

Job Title:Head of Growth MarketingLocation:London / Stroud (Hybrid), occasional US travelReports To:CEO / COODirect Reports:CRM Manager, Social Media Marketing Manager, Newsletter Editor, Freelance VideographerSalary:£70k to £100k, dependent on experienceAbout The CompanyOur client are on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spendallocated gold– with the convenience of a Mastercard. As inflation rises and markets fluctuate, gold remains a trusted store of value.This is a hugely exciting time to join this business as theirfirst-everHead of Growth Marketing , leading the team into a new era of brand expansion and commercial performance.Role SummaryThis is a senior, strategic role for an experienced marketing leader with a deep understanding of regulated environments and performance-driven marketing. You will lead the development and execution of our client’s full-funnel marketing strategy, ensuring compliance with FCA regulations while driving brand awareness, customer acquisition, engagement, and revenue.You’ll lead a high-performing team across CRM, content, digital, and videography—using data, creativity, and innovation to accelerate growth and market presence.Key ResponsibilitiesStrategy & Performance MarketingDefine and deliver Glint’s marketing strategy in line with company goals Design segmented campaigns across paid media, organic, content, and CRM Lead data-driven decision-making to optimise ROI and user engagement Analyse trends and competitor activity to refine growth strategies Report performance to executive leadership using clear metrics and insightsBrand & PositioningOwn and evolve the Glint brand to align with its purpose and audience Ensure all brand messaging is consistent across channels and touchpoints Manage agency and partner relationships to deliver impactful campaigns Drive brand awareness and improve NPS through consistent brand executionChannel & Content LeadershipOversee digital marketing (social, paid, SEO, email, partnerships) Lead and support the team to deliver compelling multimedia content (inc. video) Manage newsletter content and distribution strategies Lead CRM campaigns and automation to drive retention and upsellCross-functional CollaborationWork closely with Compliance to meet FCA, GDPR, and Consumer Duty obligations Collaborate with Product, Operations, and Business Development to align messaging Influence commercial decisions with marketing data and customer insightsTeam Leadership & DevelopmentBuild a high-performing, collaborative team culture Set objectives and development plans for direct reports Provide mentorship, feedback, and upskilling across the team Manage freelance and agency partners effectively, on time and budget️ Compliance & Regulatory OversightEnsure all marketing materials comply with FCA, TCF, GDPR, and Consumer Duty Maintain marketing procedures to uphold regulatory standards Work with Compliance team to audit content and stay aligned with industry rules Ensure monthly training is completed and compliance feedback is implemented Champion “Good Outcomes for Customers” by using NPS data to guide messagingSkills & RequirementsDegree in marketing or related field (or equivalent experience) Proven experience in a senior marketing role (ideally in fintech or regulated space) Deep understanding of FCA, GDPR, Consumer Duty, and financial promotions Strong leadership skills with experience managing teams and budgets Confident with digital marketing tools, analytics platforms, and CRM systems Strong written and verbal communication skills Ability to thrive in a fast-paced, scale-up environmentPerks & Benefits25 days annual leave + bank holidays EMI share option scheme Flexible working & core hours Birthday day off Enhanced family-friendly leave Salary sacrifice pension scheme Employee Assistance Programme (EAP) Access to mental health & wellbeing resources Paid quarterly team dinners and events Team competitions, rewards, and prizes Online training and e-learning accessReady to make your mark in this exciting scale-up?Apply now and join an exciting global business leading the way in their field. #J-18808-Ljbffr

Created: 2025-06-24