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Commercial Area Manager (Retail)

RSPB - stoke-on-trent

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Job Description

Commercial Area ManagerReference: SEP20251629Location: Flexible in Eastern England + Lincolnshire (Lincolnshire, Central Cambridgeshire, Norfolk and Suffolk)Contract: PermanentHours: Full-Time, 37.5 hours per weekSalary: 39,205.00 - 41,856.00 Per AnnumBenefits: Pension, Life Assurance and Annual LeaveWe are seeking candidates with a strong background in retail management to complement a team of Commercial Area Managers who bring expertise in Visitor Experience and Food and Beverage.IntroductionOur nature reserves are living windows into the wildlife and habitats we fight to protect. They showcase the incredible conservation work we do and inspire people to take action in the face of the nature and climate emergency.But we know we must evolve. Our reserves must become more relevant, more engaging, and more impactful. Thats why were looking for a Commercial Area Manager who shares our vision and has the skills, energy, and optimism to help us deliver it.About the RoleThis is a pivotal time to join the RSPBs Commercial team. You will lead the commercial performance of our retail, food & beverage, and visitor experience operations across a designated area of nature reserves. You will be an analytical thinker, a confident communicator, and a hands-on leader who can spot opportunities, drive growth, and deliver excellence.What You will Be DoingOperational ManagementMaximise performance across visitor experience, retail, and food & beverageEnsure compliance with RSPB commercial standards and policiesIdentify and implement efficient processes to boost productivity and reduce costsFinancial ManagementDeliver and monitor KPIs, identifying areas for improvementAnalyse sales data to shape offers and increase revenueManage stock and identify cost-saving opportunitiesSales & Revenue GrowthDevelop and deliver sales plans to exceed income and NET targetsCollaborate on promotional activity to drive engagementConduct market analysis to identify growth opportunitiesCompliance & SafetyEnsure all sites meet health 'safety and risk management standardsConduct audits and resolve operational issues swiftlyVisitor ExperienceChampion exceptional customer service across all reservesWork with teams to enhance the visitor journeyLead training programmes to boost visitor satisfactionTeam Leadership & DevelopmentTake an active role to recruit, train, and mentor teams across your areaSupport performance reviews and professional developmentFoster collaboration and a positive working cultureAbout YouEssential Qualifications & ExperienceDegree/foundation level or equivalent experience in Commercial, Hospitality, Retail, or TourismEssential Knowledge & SkillsBudget management and multi-site commercial operationsUnderstanding of customer service excellence and its impact on incomeKnowledge of H&S, food safety, HACCP, and relevant legislationStrong leadership, analytical, and communication skillsAbility to influence, motivate, and collaborate across teamsProficient in Microsoft Office and digital toolsDesirable ExtrasProven success in area management within visitor attractionsStrong background in Retail operations, including stock management, merchandising, and customer service excellenceExperience in driving commercial performance through retail initiatives and innovationProject Management qualificationLevel 3 Food Hygiene or HACCPExperience in heritage/science interpretation or charitable sectorFamiliarity with EPOS, Power BI, OMS, or LSONEExperience in managing multi-site retail teams and delivering training to improve sales performanceUnderstanding of retail analytics and consumer behaviour within a visitor attraction contextAdditional InformationThis is a Permanent, Full Time role for 37.5 hours per week.You will need to live within or near your designated area Lincolnshire, Central Cambridgeshire, Norfolk and Suffolk.Regular travel and occasional overnight stays requiredWhat You Can ExpectA passionate, high-performing team of talented individuals who are united by a shared mission: to leave the world better than we found it.Outstanding learning and development opportunities, plus a comprehensive employee benefits package to support your wellbeing and growth.Unique experiences that bring you closer to nature, from travelling to our stunning reserves to witnessing the wildlife youre helping protect.Our Commitment to InclusionWe are building an inclusive and diverse RSPB where everyone feels supported, valued, and empowered to be their full selves. To create a world richer in nature, we need more people, and more diverse people on natures side.People of colour and disabled people are currently underrepresented in the environmental and conservation sector. If you identify as a person of colour and/or disabled, we especially encourage you to apply. If you need any additional support to complete your application, please get in touch - we are here to help.Closing date: 23:59, Wednesday, 22nd October 2025We are looking to conduct interviews for this position as soon as possible.Interested?If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above. We are actively recruiting and may close the vacancy early once sufficient applications have been received.The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.This role is not eligible for UK Visa Sponsorship. You must have the right to work in the UK to be considered.No agencies please.JBRP1_UKTJ

Created: 2025-10-12

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