Product Manager - Marketing (Field-Based)

My client is looking for a dynamic Product Manager to join their team and drive the strategy, execution, and success of our product portfolio. This is a field-based role where you will play a key role in developing go-to-market strategies, supporting the commercial team, and ensuring our products meet market demands.Key Responsibilities:Develop and execute marketing campaigns to achieve revenue targets; analyse ROI and communicate results to the commercial team.Plan and manage successful product launches in line with product-specific marketing plans.Oversee advertising, promotional materials, social media content, websites, and webinars to ensure alignment with company strategy.Manage events, exhibitions, and congresses, setting KPIs and measuring success.Work closely with suppliers, HQ, and internal teams to maintain up-to-date product and marketing information.Train and support the commercial team and Scientific Support Specialists, assessing competence and maintaining learning materials.Manage stock and forecast requirements accurately to minimise write-offs.Collect and report market intelligence, product feedback, and customer insights to influence strategy.Support regulatory activities, including MHRA registrations and product documentation.What We’re Looking For:Strong technical knowledge of your product area, with relevant qualifications.Minimum 3+ years of commercial experience within a related industry.Extensive experience in cellular pathology, including analysis, diagnosis, and interpretation of tissue and cell samples.Experience working in a lab (NHS/Private).Excellent planning, organisational, and analytical skills.Proven experience managing cross-functional projects and campaigns.Why Join Us:Opportunity to work on innovative products and bring them to market.Collaborate with a passionate and high-performing commercial team.Play a key role in shaping the company’s product strategy and customer experience.If you’re a proactive, strategic thinker with a passion for product marketing and development, we’d love to hear from you!

Created: 2025-08-22