Head Of Web Design

About UsOrlight is a leading British lighting manufacturer, delivering premium architectural lighting solutions across residential and commercial markets. With our B2B () and B2C () platforms now central to our customer experience, we're investing in a digital leadership role to own and evolve our websites, aligning every user interaction with the quality and performance of our productsRole OverviewWe are seeking a Head of Web Design to lead the visual design, UX structure, and ongoing performance optimisation of our digital platforms. This is a senior, hands-on role for an experienced digital designer who can balance aesthetic excellence with commercial outcomes, owning the visual integrity of our websites while ensuring continuous improvement through data-driven decision-making.You will work closely with senior leadership, marketing, and product teams to deliver high-performing digital experiences. This role demands both creative leadership and technical fluency, with strong skills in responsive layout design, HTML/CSS implementation, and the ability to interpret and present site analytics clearly and confidently.Please note: This is a design-led role, not a developer or engineering position. While strong HTML/CSS skills are essential, the emphasis is on leading visual design, usability, and digital strategy, not on JavaScript development or full-stack engineering.Key ResponsibilitiesOwn and lead the visual and UX evolution of and — from homepage design and product layouts to campaign landing pages and content areasSet and enforce design systems, web standards, and styling principles to ensure consistent branding and user experience across platformsLead all visual implementation in HTML/CSS within a CMS environment — executing updates and mentoring others on standards and executionAnalyse site performance and behaviour using tools like GA4, Hotjar, and Clarity — making data-backed design recommendations and reporting clearly to stakeholdersCollaborate closely with marketing and product teams to drive engagement, retention, and lead conversion through visual and UX improvementsEnsure WCAG accessibility, responsive behaviour, and mobile performance across all screen sizesManage and QA all design output across key digital pages and product experiencesIntroduce creative process improvements and AI-driven tools (e.g. image generation, layout ideation, GPT-assisted editing) to streamline output and reduce repetitive tasksWhat We’re Looking For10+ years of experience in senior digital web design roles, ideally with ownership of full-site design and optimisation.A strong portfolio demonstrating end-to-end project leadership, from concept to live implementation.Advanced proficiency in HTML/CSS, Figma or Adobe XD, and Adobe Creative Suite.Deep understanding of UX principles, responsive layout behaviour, and accessibility standards.Confidence in interpreting analytics and using data to support design decisions and stakeholder conversations.Experience working within CMS-based systems and adapting design within structural constraints.Strong communication and presentation skills, capable of explaining design rationale to both creative and non-creative audiences.Additional AdvantagesFamiliarity with A/B testing, CRO, or other optimisation methodologiesExperience within e-commerce, product-based, or manufacturing sectorsAwareness of SEO principles as they relate to design structure and content hierarchyBasic understanding of JavaScript (not essential)What You’ll GetA senior leadership role with creative and strategic ownership of two key web platformsSalary starting at £60,000+ depending on experience and capabilityOpportunity to work onsite in a fast-moving, design-conscious environment at our St Albans HQTo ApplyPlease submit your CV and portfolio, along with a short statement describing a project where you drove measurable improvements through design leadership and UX enhancement.Shortlisted candidates will be invited for an interview and strategic presentation review.Job Type: Full-timeBenefits:Company eventsCompany pensionDiscounted or free foodEmployee discountFree parkingOn-site parkingSchedule:Monday to FridayWork Location: In person

Created: 2025-08-13