Lead Generation Executive

Lead Generation Executive - SaaS industry - Southampton (4 days WFH / 1 day in office) 32,000 PA + commission/bonus structure A well-established, founder-led software company is seeking an ambitious and motivated Lead Generation Executive to join its sales and marketing team on a permanent basis. Working within a small but highly experienced team, you'll take full ownership of lead generation efforts and have the opportunity to make a meaningful impact. This is a genuine opportunity to lead from the front in a business that values initiative, creativity and collaboration. Reporting directly to the Marketing Manager, the role focuses on smart, strategic outreach. You'll work across both inbound and outbound campaigns; crafting highly personalised email and social strategies, identifying key Ideal Customer Profiles and nurturing cold leads into qualified opportunities. You'll run multi-channel campaigns end-to-end, with plenty of support-from social media posts and email journeys to direct outreach. You'll also have the creative freedom to test new approaches, backed by a robust marketing automation platform and a strong content engine (blogs, infographics, webinars and more). Key Responsibilities: Plan and deliver outbound and inbound lead generation campaigns Identify, research, and contact new prospects via social media, email and phone Collaborate on content strategy and development Support social media activity, email campaigns and post-conference follow-ups Produce competitor insight reports Maintain CRM systems (Salesforce) and lead-tracking tools Requirements: Previous experience in a lead generation role, ideally within a SaaS environment (experience in other tech industries such as IT managed services is also welcomed) CRM experience (Salesforce preferred but not essential) Familiarity with marketing automation tools is a plus Any creative/design experience (e.g. Canva, Adobe Suite) will be highly regarded Confident, proactive, and personable in your approach to work Up to 32,000 PA + commission and an exceptionally attractive benefits package. Enjoy an inclusive, welcoming team environment with regular social events. 1 day per week onsite with flexibility around working hours (usual hours are 09:00 - 17:00). Please note: you may be required to attend the office more frequently during the initial onboarding period. TPBN1_UKTJ

Created: 2025-07-01