Senior Research Manager

Insight Manager – Customer & Market InsightLocation: Solihull (2 days per week in office)Salary: Up to £55,000 + 1% performance bonus (recent payouts £1,700–£3,000)The CompanyWe’re partnered with a well-established UK financial services provider that’s investing heavily in customer-centric strategy. The business has a strong reputation for sustainability, specialist services, and long-term growth. It’s an exciting time to join as they shift towards a more insight-led approach to marketing and proposition development.The RoleThis newly created position sits within the Group Marketing function and reports into the Head of Insight. You’ll play a key role in developing a consistent and commercial understanding of the business's customer base, to support brand, digital, and proposition teams. This is a strategic, insight-led role focused on driving customer-first decision making across the organisation.Key Responsibilities• - Build a comprehensive understanding of customer behaviours, needs, and segments.• - Prioritise insight work based on commercial value and strategic goals.• - Design and commission qualitative and quantitative research projects.• - Identify knowledge gaps in customer data and generate actionable insight.• - Develop personas, customer journeys, and insight-led narratives.• - Deliver findings through engaging formats – presentations, decks, short videos, etc.• - Maintain competitor and market intelligence.• - Manage research agency relationships and insight project delivery.• - Work cross-functionally with analytics, brand, content, product, and media teams.Skills & Experience• - Strong grasp of consumer behaviour and segmentation techniques.• - Experience commissioning and running qualitative and quantitative research.• - Familiarity with tools like Excel for basic data analysis and trend tracking.• - Strong communication and stakeholder management skills.• - Ability to align insight with commercial and strategic goals.• - Client-side experience preferred; financial services background a bonus but not essential.Benefits• - £55,000 base salary• - 1% annual profit-sharing bonus (recently paid £1,700–£3,000)• - 2 days per week in Solihull office (flexible, usually Tues/Weds)• - Opportunity to shape a newly created role• - High visibility across brand, digital, and marketing functions• - Autonomy and support to build insight capability from the ground upHow to ApplyInterested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.KeywordsInsight Manager, Customer Insight, Market Research, Consumer Behaviour, Segmentation, Qualitative Research, Quantitative Research, Behavioural Economics, Stakeholder Engagement, Customer Strategy, UK Jobs, Research Agency, Customer Experience

Created: 2025-08-13