YouTube Channel Manager - (Music)

The RoleWe're working with a digital music brand that's boasting over 13 million subscribers and billions of views across its videos. They're looking for a YouTube Channel Manager to own and focus on the data and analytics strategy that powers their YouTube channel’s growth and engagement. You’ll use deep insight into musical trends and viewer behaviour to inform content strategy, optimise performance, and ensure we remain the go-to destination for our audience.Key ResponsibilitiesLead the analysis of YouTube Studio data, tracking subscriber trends, watch time, retention, demographics, and content performance.Use advanced tools - Google Sheets, Excel, Looker, Tableau and leverage SQL or similar platforms for deep-dive queries across multiple data sources.Collaborate with Growth, Content Production, and Community teams to translate insights into planned content, optimising upload timing, formatting, and metadata.Monitor genre and song-level trends, surfacing opportunities for popular music versions and emerging musical niche demands.Test and iterate on thumbnails, titles, descriptions, and metadata to maximise reach and click-throughs.Share clear, actionable reports that influence decision-making across the business.Stay on top of platform updates and cultural shifts to keep us ahead of the curve.What We're Looking ForExperience managing or analysing YouTube channels, with proven growth results.Strong data skills and confidence working with analytics tools (YouTube Studio, Excel/Sheets, Looker/Tableau, SQL).A creative, analytical mindset and genuine passion for music.Strong communication skills, able to explain data in a simple, engaging way.Organised and proactive, with great project management skills.SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we will try our best!

Created: 2025-08-24