Marketing Director

Job DescriptionMarketing Director - Rhino Rank, ShrewsburySalary: 75,000 - 120,000 per annum (based on experience & previous results)Location: Shrewsbury (Full-time, office-based)Company: Rhino RankThe OpportunityRhino Rank is seeking an experienced Marketing Director to lead our core marketing strategy and drive significant business growth through innovative marketing channels. This is a pivotal role for a strategic marketing leader who thrives in an environment where investment in marketing, advertising, and growth is not just supported but actively encouraged.As our Marketing Director, you will be responsible for shaping and executing comprehensive marketing strategies that leverage SEO, PPC, and Social Media to expand our brand presence and drive revenue growth. You'll have the unique opportunity to launch new products and services while building brand recognition and developing complementary brands to enhance our existing service portfolio.This position offers the perfect blend of strategic leadership and hands-on execution, working with a business that has demonstrated consistent growth for seven years and is committed to continued expansion through strategic marketing investments.Key ResponsibilitiesStrategic Marketing LeadershipDevelop and implement comprehensive marketing strategies that align with business objectives and drive revenue growthLead the planning and execution of marketing campaigns across SEO, PPC, and Social Media channelsCreate and manage annual marketing budgets with profit-and-loss projections and expenditure oversightConduct market analysis and competitive intelligence to identify opportunities and threatsBrand Development and Product LaunchSpearhead the launch of new products and services, managing all aspects from concept to market introductionDevelop strategies to improve brand recognition and expand market presenceLead the creation and launch of new complementary brands to support existing servicesBuild and maintain strong brand identity that resonates with target audiencesTeam Management and LeadershipManage and develop a small but dynamic marketing team, providing strategic direction and mentorshipFoster a collaborative environment that encourages creativity and innovationCoordinate with internal departments including sales, product development, and financeLead cross-functional projects and initiatives to support business growth objectivesPerformance Analysis and OptimizationMonitor and analyze key marketing performance metrics and campaign resultsProvide market research, forecasts, and consumer trend analysis to inform strategic decisionsUtilize data-driven insights to optimize marketing efforts and maximize ROIReport on marketing effectiveness and recommend strategic adjustmentsEssential RequirementsExperience and QualificationsMinimum 5-7 years of senior marketing experience with demonstrable success in strategic rolesProven track record in launching new products and services with measurable resultsExtensive experience in SEO, PPC, and Social Media marketing with strong performance outcomesSkills and CompetenciesExceptional analytical abilities with experience in data analysis and market researchStrong leadership capabilities with experience managing and developing marketing teamsExcellent verbal, written, and presentation skills for stakeholder communicationFinancial acumen including budget management and ROI analysisTechnical proficiency in marketing automation, CRM systems, and analytics platformsProficiency in AI technologies and understanding of AI's benefits in marketing applicationsDemonstrated ability to leverage AI tools for campaign optimization, customer insights, and marketing automationStrategic ExpertiseDeep understanding of brand development and recognition strategiesExperience in multi-brand management and brand portfolio developmentProven ability to develop and execute integrated marketing campaignsStrong project management skills with ability to coordinate multiple initiatives simultaneouslyWhat We OfferInvestment in GrowthWork with a business that actively invests in marketing, advertising, and growth initiativesAccess to significant internal resources plus flexibility to utilize external resources as neededOpportunity to work with a company that has shown consistent growth for seven yearsLeadership OpportunitiesLead strategic marketing initiatives that directly impact business successManage a dedicated marketing team with opportunities for team expansionCollaborate with senior leadership on strategic business decisionsProfessional DevelopmentCompetitive salary range reflecting the strategic importance of the roleFull-time, office-based position in Shrewsbury promoting collaboration and team cohesionOpportunity to shape the marketing function within a growing, successful businessApplication ProcessTo apply for this exciting Marketing Director position, please submit your CV along with a cover letter outlining your relevant experience in strategic marketing leadership, product launches, and brand development. Please highlight specific examples of your success in SEO, PPC, and Social Media marketing, as well as your experience in team management and budget oversight.We are looking for a candidate who shares our commitment to growth and innovation, and who is excited about the opportunity to lead marketing strategy in a business that values and invests in marketing excellence.

Created: 2025-06-28