Marketing Activation Lead - UK/I

Entity: Customers & ProductsJob Family Group: Marketing GroupJob Description: The Marketing Activation Lead will work closely with the Brand and Comms, Cluster Activation Teams and Sales Teams to develop the activation plan for the portfolio. The role will lead execution of marketing programmes to support the delivery of volume, turnover, gross margin and market share targets.Key Accountabilities:The role will lead the execution and deployment of marketing programmes in the designated geographiesBe a go to market expert for the designated geographies, supporting the organizational understanding of the customers, competitors and commercial dynamics in the market. Act as voice of customer for the market in support of offer development or market insight initiativesIdentify key markets, segments and channels for activation in coordination with Service & Maintenance team, Growth Unit, Brand and Communication team, and Sales teamIdentify key touchpoints & devise customer engagement programmes to communicate brand storiesWork closely with NoEs, Brand & Communications and Sales teams and RTM partners to design the right mix of activation modelsDevelop and own the marketing activation plans for the designated geographiesDeploy activation programmes customized to the target in the designated geography across channels / market spacesSupport tactical marketing interventions within the designated geographyAccountable for delivering on activation critical metricsTracking & monitoring the activation performance & creating visibility in larger organization through publishing periodic activation critical metric dashboardsWork with agencies and RTM partners to plan detailed activation modulesEnsuring Safe & Compliant on ground activationsEnsure activation is to budget (ASP / JAF where applicable) and is in full compliance with finance and NPR processesManage the deployment of merchandise & collateral for on-ground activationsAct as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughoutWhat do you need to succeed in this role!?EducationUniversity degree in Marketing or related subject area or equivalent professional experienceSkills & ExperienceDemonstrated experience in marketing or sales, with minimum 2 years marketing experienceExperience of working in complex and challenging global organizationsMarketing planning, project management and performance monitoringAbility to successfully build enduring and productive relationships with colleagues from a broad range of business fieldsStrong communication and presentation skillsFluency in local languages in designated geographies both verbally and in writingHold a UK Driving LicenceWant to join the team? This means:being customer-centric, agile and responsive to changing customer needs and dynamic marketsfocusing on growth and development of customer offersoptimising the chemicals and fuels value chains to maximise integrated valuecontributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or soonercreating strategic partnerships that drive long-term value for C&Pbeing digitally enabled and empowered by customer insights and data to deliver solutionsAt bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity and equal opportunity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, paid parental leave policy among others.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Apply today!Travel RequirementUp to 25% travel should be expected with this roleRelocation Assistance:This role is not eligible for relocationRemote Type:This position is fully remoteSkills:Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plansLegal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status.Individuals with an accessibility need may request an adjustment/accommodation related to bps recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process,pleasecontact us.If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Created: 2025-07-17