Digital Analytics Manager

Job DescriptionDigital Analytics Manager | Multi-Channel Retailer | Plymouth | up to 55kA fast-paced multi-channel retailer is looking for a highly analytical and commercially-minded Digital Analytics Manager to take ownership of digital reporting, insight generation, and performance measurement across all online channels. This is a key role that will partner with trading, marketing, UX, and senior leadership to drive data-led decision-making and support the brand's ambitious digital growth targets. The ideal Digital Analytics Manager will be confident working across large data sets, tools, and stakeholders - transforming numbers into actions that deliver real business impact.Key ResponsibilitiesOwns all digital performance reporting across web, app, email, and paid mediaBuilds dashboards and custom reports using GA4, Shopify Analytics, and other relevant toolsDelivers weekly and monthly insight packs, highlighting trends, key metrics, and commercial opportunitiesProvides actionable recommendations to improve conversion, AOV, bounce rate, and customer journey effectivenessPartners closely with digital trading, CRM, UX, and paid teams to measure campaign impact and site performanceDevelops clear measurement frameworks and testing strategies to support digital initiativesSupports A/B testing and CRO efforts by tracking, analysing, and presenting resultsMonitors user behaviour and journey data to identify friction points and areas for optimisationKeeps up to date with platform changes, attribution models, and analytics best practicesTrains internal teams on data tools, ensuring best-in-class tracking and taggingWhat We're Looking ForA strong background in digital or eCommerce analytics within a fast-moving retail environmentExpert knowledge of GA4, with the ability to build reports and dashboards independentlyComfortable working with large data sets, and confident with Excel/Google Sheets for analysisFamiliar with Shopify, content performance metrics, and attribution modelsExperience using tools such as Looker Studio, Power BI, or Tableau is a plusA strategic thinker with a sharp commercial instinctExcellent communicator - able to simplify complex data into meaningful business insightsA proactive Digital Analytics Manager who thrives on improving performance through dataBBBH33872

Created: 2025-07-03