Head of Sales Marketing

About the RoleWe are seeking a dynamic and strategic Head of Sales & Marketing to lead commercial growth, elevate brand presence, and enhance visitor engagement for a major visitor destination and charitable organisation. This role sits at the heart of shaping brand profile, driving visitor experience, and delivering long-term commercial success.Working closely with the senior leadership team, you will develop forward-thinking strategies that grow revenue, boost footfall, strengthen audience engagement, and support the organisation’s wider mission and values.Key ResponsibilitiesSales & Marketing StrategyDevelop and execute integrated sales and marketing strategies to grow visitor numbers, admissions revenue, memberships, and group sales.Expand the organisation’s reach locally, regionally, nationally, and internationally.Lead digital marketing across website performance, social media, email, search, and analytics to engage diverse audiences.Brand, Content & CommunicationsManage all PR activity, building strong media relationships and leading press interactions.Support fundraising, partnerships, and charity-focused communications by showcasing the organisation’s impact.Ensure all branding, signage, and promotional materials meet high quality standards and align with agreed guidelines.Partnerships & Stakeholder EngagementBuild and strengthen partnerships with tourism bodies, local businesses, media outlets, influencers, and community organisations.Collaborate with internal teams to support events, campaigns, and commercial initiatives.Customer Experience & EngagementOversee customer engagement and feedback processes, ensuring insights are captured, managed, and actioned effectively.Drive initiatives that enhance the overall visitor experience and deepen audience connection.Team Leadership & PerformanceLead and develop a high-performing team, fostering a culture of creativity, collaboration, and measurable impact.Manage marketing budgets, track KPIs, and ensure financial targets and performance metrics are achieved.Skills, Experience & Personal QualitiesProven experience in a senior sales and marketing leadership role, ideally within tourism, attractions, heritage, leisure, or third sector environments.Strong digital marketing expertise and an analytical, insight-driven approach.Exceptional communication and storytelling skills, with the ability to represent the organisation publicly.Demonstrated success in growing audiences, increasing footfall, and delivering innovative, results-focused campaigns.Leadership style that empowers teams and encourages imaginative, forward-thinking ideas.Experience managing budgets and performance reporting.Ability to adapt strategies to evolving market conditions without losing sight of long-term objectives.Alignment with values such as trust, collaboration, creativity, inclusivity, and accountability.Contract – 40 hours/52 weeks33 days holiday per annumFlexibility of hours/days required due to being a 7 day operation – to meet the needs of the businessValues & CultureThe organisation is committed to a culture built on:Trust, Caring, Respect, Collaboration, Positivity, Accountability, Creativity, Inclusivity, Accessibility, and Diversity.We celebrate bold ideas, encourage openness, and strive to create an environment where everyone can contribute, grow, and feel valued.

Created: 2025-12-15