B2C Sales Manager

Job Description The Sales Manager B2C (Non-Digital) will lead and manage Memento Exclusives Private Sales operations, focusing on high-value client engagement, database optimisation, and team leadership. With accountability for both commercial and operational performance, the role will oversee all B2C non-digital sales activitiesdriving revenue through curated outreach, client lifecycle planning, and best-in-class customer experience. The successful candidate will be responsible for transforming a growing client base into a repeatable, scalable sales engine for Formula 1.Key Responsibilities:Private Sales Management & CRM OversightOwn and optimise the Private Sales pipeline, from outreach to conversionLead the segmentation, cleansing, and ongoing management of the Private Sales CRMDevelop and execute client communication plans and nurture sales cyclesIntroduce performance tracking for client activity, response rates, and conversion metricsEnsure all client data, notes, preferences, and orders are accurately captured and updatedClient Engagement & Commercial DeliveryDevelop tailored sales strategies for top-tier clients based on buying history and preferencesLead product curation efforts in partnership with Product, Creative, and consignments to match client profilesOwn weekly reporting on pipeline health, outreach success, and revenue performanceSet and maintain pricing strategy and margin controls for all Private Sales activityTeam Leadership & Sales OperationsManage the Private Sales and B2C Sales team on a day-to-day basisSet and review weekly/monthly performance KPIs and targetsCoach and develop team members to drive proactive behaviour and client service excellenceStreamline sales operations and ensure alignment across auction, retail, and consignment functionsInbound & Cross-Channel Sales CoordinationWork with Marketing and Digital to optimise inbound lead generationConvert qualified digital leads into high-value Private Sales opportunitiesContribute to strategic planning across non-digital sales channels (e.g. auctions, consignment, retail)Customer Experience & Relationship ManagementAct as the senior point of contact for key clients and collectorsDesign and implement a consistent high-touch experience for VIP clientsOversee gifting, follow-up, and retention strategies to deepen loyaltyIntroduce client feedback loops to inform product development and service design

Created: 2025-12-08