Head of Digital Marketing

Job DescriptionCentral Employment are working with a leading North East and now global eCommerce Retailer, as they look to appoint a Head of Digital Marketing, to drive further online growth, executing there eCommerce performance marketing strategy.Newcastle based x 3 days a week - essential Head of Digital Marketing profile: This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You'll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, market expansion across all brands.Responsibilities of the Head of Digital Marketing:- Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.Lead digital analytics and reporting, driving data-led decision making and continuous improvement.Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.Experience required: Proficient in eCommerce platforms and content management systemsOperated within a high growth eCommerce, DTC setting at Head of Growth/Performance MarketingKnowledge of digital marketing techniques, specifically Paid Media channelsExperience in using analytics tools like Google AnalyticsFamiliarity with A/B testing and conversion rate optimisation toolsUnderstanding of data privacy and consumer protection regulations relevant to e-commerceAbility to collaborate effectively across teamsA customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs

Created: 2025-07-03