Paid Media Manager Hybrid

Paid Media Manager | Global Education ProviderApplying for this role is straight forward Scroll down and click on Apply to be considered for this position.Hybrid - Cheshire (2-3 days in office) | Permanent | 30-40k + Performance IncentivesAbout the OpportunityOur client is a rapidly scaling global education provider specialising in premium training across the Globe they've made a huge impact in their sector over the past few years, growing from strength to strength! With an international audience and an in-house content studio based in Cheshire , they're building something truly unique in the medical education space.They're now seeking a performance-driven Paid Media Manager to take ownership of their paid acquisition strategy and scale profitable campaigns across Meta, YouTube, and TikTok.This is a high-impact role where your work directly fuels revenue growth. You'll have creative freedom, access to strong budgets, and the opportunity to shape the paid media function from the ground up.The RoleAs Paid Media Manager , you'll design and execute direct-response campaigns that drive qualified traffic into low-ticket offers and membership funnels. You'll work closely with creative teams and funnel specialists to continuously test, optimize, and scale what works.Your Mission: Lower acquisition costs, increase ROAS, and maximize conversion rates across the customer journey.What You'll DoCampaign LeadershipPlan, launch, and manage paid campaigns across Meta (Facebook/Instagram), YouTube, and TikTok aligned to commercial objectivesScale profitable campaigns while maintaining or improving efficiency metricsAllocate and optimize budgets for maximum ROI across multiple platformsCreative & Testing ExcellenceCollaborate with in-house and freelance creatives to develop high-converting ad contentDesign and execute A/B tests across creative, messaging, audiences, and placementsContinuously refine targeting and positioning based on performance dataFunnel & Conversion OptimizationPartner with the funnel team to improve landing pages, sales flows, and user journeysIdentify friction points and implement solutions to boost conversion ratesDrive increased take-up into membership programsPerformance & AnalyticsSet up robust tracking infrastructure (pixels, UTMs, analytics platforms)Deliver regular performance reports with actionable insights on CPA, ROAS, CTR, and conversionsMaintain deep understanding of what's working and whyStrategic ContributionStay ahead of platform changes, algorithm updates, and industry best practicesProactively identify new opportunities and emerging channelsContribute to broader growth strategy discussionsWhat You BringEssential Experience2+ years successfully managing profitable paid campaigns across Meta, YouTube, TikTok or similar platformsStrong proficiency with platform Ads Managers and analytics tools (Google Analytics, tracking setups like Hyros)Your SkillsetDeep understanding of direct-response marketing principles and funnel optimizationExpertise in testing methodologies and data-driven decision makingAnalytical mindset combined with creative problem-solving abilityExcellent communication skills and ability to articulate performance insightsYour ApproachSelf-directed and comfortable working autonomously in a fast-paced environmentGrowth-oriented with a bias for action and experimentationDetail-focused with strong budget management disciplinePassionate about performance marketing and continuously improving resultsSuccess MetricsYou'll be measured on tangible commercial outcomes:Reduced Cost Per Lead (CPL) and Cost Per Acquisition (CPA)Improved Return on Ad Spend (ROAS)Higher conversion rates across the funnelIncreased membership take-up percentagesWhat's On OfferCompetitive PackageAttractive base salary with performance-based incentive structureReal potential to directly impact your earnings through campaign successWork EnvironmentHybrid flexibility: 3 days in their Cheshire studio, 2 days from home open to 2 days in office for anyone coming further afieldSmall, collaborative team with a creative and innovative cultureDirect access to leadership and genuine influence over strategyGrowth & PerksScope to expand into additional channels and offers as the business scalesAccess to cutting-edge education in longevity and wellnessDiscounted aesthetic and wellness treatmentsProfessional development opportunities in a high-growth environmentAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.TPBN1_UKTJRemote working/work at home options are available for this role.

Created: 2025-10-10