Qualitative Research Lead

Job Description Are you a curious, creative, and commercially savvy Qualitative Research Team Leader ready or a new challenge or a Qualitative Researcher with experience mentoring ready to take the lead? Were working on an exciting opportunity with a dynamic, forward-thinking agency thats redefining how insight drives creativity and strategy.This is your chance to step into a pivotal leadership role, guiding a talented team and delivering impactful, behaviour-changing research for some of the UKs most exciting brands.The successful applicant will be part of an insight team responsible for creating, analysing and debriefing qualitative data from a range of sources, and will design and conduct valuable bespoke qualitative research which will effectively explain, predict and measure consumer behaviour in predominately retail markets, and provide planning, strategy and innovation for their brands.Competitive salaryWorking hours Monday to Friday 9am-5.30pmHybrid working 2 days WFH25 days holidayAuto enrolment pensionEmployee wellbeing initiativesDuties and responsibilities:Designing and delivering qualitative projects from brief to debriefApplying behavioural frameworks to drive consumer-focused changeBuilding trusted client relationships and contributing to pitches and proposalsCoaching and developing a team of 4 researchersDriving innovation in tools, thinking, and methodologiesCollaborating across creative, strategy, and digital teamsSkills and experience required:Extensive experience in qualitative research with an agency environmentAbility to evidence the ability to build strong client relationshipsPeople management or mentoring experience of a small teamSkilled in depth interviews, facilitation, and ethnographic techniquesA strategic, empathetic, and commercially aware mindsetExperience with biometric research or cultural insight frameworks would be an advantageFull, clean UK driving licence

Created: 2026-03-07