Head of Brand
Premier Group - Manchester, Greater Manchester
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Job Title: Head of Brand Salary: Competitive (DOE) Location: Manchester Hybrid (4 days in-office / 1 day remote) Skills: Brand Strategy, Creative Direction, Campaign Leadership, Cultural Insight, Team Management, Storytelling, Marketing Innovation A bold, culture-led fashion and lifestyle brand is looking for a Head of Brand to reignite its creative spirit and drive the next phase of its evolution. If youre a creative strategist who builds worlds - someone who blends instinct with insight and can turn ideas into culture - this is your opportunity to shape a brand that thrives on creativity, energy, and rebellion. Key Responsibilities Lead brand vision and strategy: Define and evolve the brands creative direction, positioning, and tone across all channels. Own campaign delivery: Oversee go-to-market strategies for launches, ensuring cohesive storytelling and high-impact creative execution. Drive creative direction: Manage the visual and tonal identity across campaigns, social, influencer, PR, and events. Strategic planning: Build and maintain a long-term brand roadmap, tracking performance metrics such as awareness, engagement, and sentiment. Collaborate cross-functionally: Align creative, marketing, and e-commerce teams to deliver consistent messaging and impactful campaigns. Team leadership: Mentor and manage the creative and marketing team, fostering collaboration, innovation, and growth. Manage external partnerships: Work with agencies, freelancers, and production partners to deliver best-in-class creative output. Innovate culturally: Keep the brand ahead of trends by exploring new storytelling formats, collaborations, and cultural moments. Oversee process and performance: Manage budgets, timelines, and workflows to ensure timely, high-quality delivery. Who You Are 5 years experience in brand, creative, or marketing leadership within fashion, lifestyle, or youth-culture brands. Expert in cross-channel brand storytelling and campaign delivery. Confident managing teams, creative processes, and agency relationships. Deep understanding of social-first and culturally driven content. Strategic, curious, and unafraid to take creative risks. A strong communicator with an ability to inspire and lead. If youre ready to take the reins of a brand with attitude - shaping its voice, driving creative energy, and building cultural impact, Id love to hear from you .55b20050-bc17-4e5d-bfce-3c406318dffc
Created: 2025-11-06