Marketing Officer - 21.6 hours p/w (Fixed Term until December 2026)

Description The primary purpose of this role is to assist in the planning, development and delivery of the colleges student recruitment marketing service with a specific focus on driving growth in numbers of adult learner numbers on our part-time courses, Access and Higher Education programmes and on our apprenticeship pathways. The successful candidate will play a significant part in achieving marketing objectives and proactively investigating student recruitment opportunities, devising and delivering high quality, multi-channel marketing campaigns and monitoring impact. Working as an integral part of the Marketing Team, the post-holder will also be required to support the delivery of presentations to external audiences and key recruitment events to ensure that the colleges recruitment targets are met Key Responsibilities To produce high quality marketing collateral for marketing courses to our key audiences with particular focus on our Access and Higher Education offer for 19+, apprenticeships for adult learners and adult learning opportunities generally To assist in generating engaging content for campaigns and for college publications To recognise and respond quickly to student recruitment marketing opportunities To demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment To plan and deliver presentations on all adult learning opportunities at Hopwood Hall College To actively support the Head of Communications & Marketing to deliver all aspects of the College Marketing Strategy To take an active part in all College marketing activities including updating the college website and social channels To seek new opportunities to market the college and recruit students aged 19+ To be familiar with college learner data systems To assist on the production of high quality marketing collateral for recruitment activities and for all courses for 19+ applicants for all study areas at all levels To develop administrative processes to maximise efficiency, productivity and impact of the team To act as a Brand Ambassador providing advice and guidance ensuring brand consistency on all college marketing collateral To develop excellent relationships with internal and external stakeholders To carry out regular benchmarking of competitor marketing activity and report on this To work with departments across the college to proactively generate new and engaging copy To provide a proof reading service for all collateral To write copy and create content for different target audiences with clear call to actions To schedule content on social channels. To take an active interest in best practice and new and innovative ways Marketing can improve reach or service To maintain an understanding of legislation such as GDPR To assist in the collation and submission of reporting content Ensure continuous development and improvement of personal professional knowledge Any other duties of a similar level of responsibility as may be required Skills, Knowledge and Expertise Qualifications Essential Criteria Educated to a minimum of level three qualification Minimum of level two English qualification How Identified : Application Desirable criteria Educated to degree level ideally in Marketing, English or Multi-Media Journalism. How Identified : Application Experience Essential Criteria Copywriting experience/experience of undertaking projects involving significant written content Experience of organising and delivering events Experience of presenting to diverse audiences Experience of creating excellent content for social channels Experience of designing promotional materials for a variety of digital and physical channels Photography and videography experience Ability to build and maintain productive working relationships with internal and external contacts Excellent verbal and written communication skills Written English to publication standard Experience of developing, implementing, and evaluating marketing and/or student recruitment plans, preferably in an education context How Identified : Application/Interview Specialist Knowledge Essential Criteria Knowledge of the issues affecting adults in education Knowledge and understanding of the college business (e.g. structure, curriculum) Ability to work with learners of all ages and understand the issues facing different groups of learners Good knowledge of social media channels and of multi-channel marketing techniques How Identified : Application/Interview IT Skills Essential Criteria Advanced user of Microsoft applications Ability to use technology to generate information and improve efficiency Familiarity with content management systems How Identified : Application/Interview TPBN1_UKTJ

Created: 2025-12-12