Head of Creative

Head of Creative – Fashion Brand – LondonA disruptive, culture-driven fashion label is seeking a visionary and hands-on Head of Creative to lead its next phase of brand evolution. With a cult following, ambitious growth plans, and a sharp digital edge, this is an opportunity to define the creative future of a growing, and exciting fashion brand.The successful candidate will blend conceptual thinking with production know-how—equal parts brand builder, storyteller, and executor. You’ll be responsible for developing and delivering content that cuts through, connects with their audience, and drives real commercial impact. This is a rare chance to own the creative direction of a brand that’s scaling fast, with significant budget, a growing team, and support from a leadership team that understands the power of bold creative.Key ResponsibilitiesLead the overall creative direction and content strategy across all brand touchpoints.Conceptualise and execute campaigns that drive engagement, brand affinity, and sales.Own creative output across editorial shoots, digital content, and social.Collaborate closely with marketing, production, and merchandising to ensure alignment between product, story, and audience.Build and mentor a high-performing creative team.Manage a flexible creative budget, and drive efficiency across shoot production.Partner with performance and social teams to ensure content is tailored to media—understanding the “why” behind every asset.Maintain accountability for key KPIs, including click-through rates, and social engagement.Ideal Candidate ProfileA hybrid thinker—equal parts creative director and producer—with a strong track record in fashion or youth culture brands.Deep experience in storytelling, editorial campaigns, and content built for digital and social.Previously led creative in a high-growth, single-brand environment (agency-style models not the right fit).Commercially minded with an instinct for what moves the needle—both creatively and financially.Thrives in an entrepreneurial, fast-paced environment; comfortable with ownership and ambiguity.Understands audience, subculture, and brand authenticity—while still pushing creative boundaries.Strong team leadership skills; capable of inspiring and scaling a creative department.

Created: 2025-07-23