Marketing Specialist
Morgan McKinley - london, south east england
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Job SummaryWe are seeking a Marketing Specialist to play a key role in assessing risk and driving data-informed marketing decisions that support global recruitment objectives. This role requires a proactive, analytical thinker who can take full ownership of their work, investigate complex problems, and implement effective solutions. The ideal candidate will generate actionable insights that align marketing activities with business goals and market conditions, using various tools and analytics to optimize recruitment marketing efforts worldwide.Key ResponsibilitiesAnalyse trends, campaign performance, and customer behavior to drive data-informed recommendationsOwn and manage weekly intake processes with multiple stakeholdersIdentify and act on risks and opportunities through deep data analysisPresent clear, actionable insights and recommendations to business stakeholdersMaintain thorough documentation of marketing actions and outcomes to guide future strategyLeverage marketing tools such as Marketing Mix Modelling (MMM) and campaign planning systems to evaluate performanceMake timely decisions based on data, even with limited informationInvestigate data anomalies, determine root causes, and propose solutionsDaily ActivitiesConduct in-depth analysis of marketing performance data and industry trendsCollaborate with global marketing teams across North America, Europe, and JapanBuild and maintain strong relationships with stakeholders; engage in strategic planning discussionsMonitor weekly performance metrics and proactively suggest optimization strategiesAbout the RoleThis is a fast-paced, data-driven environment focused on marketing automation, analytics, and recruitment success at scale. The role offers the opportunity to work across multiple global markets—including North America, Europe, Mexico, and Japan—developing strategies that directly impact hiring outcomes.The period between August and December is the busiest time of year due to seasonal hiring surges. The successful candidate will play a key part in assessing risk and ensuring marketing efforts generate the volume and quality of applications needed to meet hiring goals. You’ll work alongside high-performing professionals and cutting-edge tools to solve complex challenges, drive results, and help scale operations globally.Basic QualificationsBachelor’s degree in Marketing, Business, Analytics, or a related field3+ years of experience in marketing analytics or a related roleProficiency in ExcelExperience with data visualization and dashboard creationStrong analytical and problem-solving skills with a high attention to detailProven ability to manage projects from start to finishProactive mindset with a history of driving results in fast-paced settingsExcellent stakeholder management and communication skillsAbility to manage multiple priorities in a dynamic environmentFluent in EnglishPreferred QualificationsFamiliarity with project management tools (e.g., Asana)Understanding of recruitment marketing or employer brandingExperience working with globally distributed teams (UK, EU, US, MX, JP)Knowledge of SQL
Created: 2025-08-06