Head of Digital Content & Optimisation (London)

Key Accountabilities:Lead a Centre of Excellence providing digital services across BUK, including product ownership of capabilities and journeys, business architecture, and outcomes.Develop and implement a digital content strategy to enhance customer engagement and conversion rates, ensuring content SLAs and efficiency.Manage and optimize digital content across app and web, maintaining consistency with brand guidelines; stay updated with industry trends to drive innovation.Lead optimization strategies for app and web, including A/B testing and tagging across digital platforms.Act as the relationship lead for Customer Experience, collaborating with cross-functional teams to support business goals through content initiatives.Purpose of the role:Manage and drive innovation strategies to meet customer needs, ensuring the bank's long-term success and competitive edge.Accountabilities:Conduct market research to understand customer needs and emerging trends, supporting profitability analysis and identifying diversification opportunities.Collaborate with stakeholders across departments to generate innovative product ideas and prototypes aligned with customer needs and strategic goals.Develop concepts and specifications for new products, including features, target markets, UI, technical specs, and revenue models.Evaluate technical feasibility, legal compliance, and risks associated with new product development and launch.Monitor market trends and gather feedback from testing and beta programs to refine products pre-launch.Manage launch plans and technical deployments, including timelines, marketing, training, and communication strategies.Track key metrics like adoption, usage, satisfaction, and revenue to assess product performance.Director Expectations:Manage a business function, contributing to strategic initiatives, policies, and procedures, and overseeing complex projects.Lead a large team or act as a technical expert on organization-wide projects, coaching less experienced staff and influencing long-term decisions.Provide strategic advice to senior management and committees, managing resourcing, budgeting, and policy creation.Ensure compliance with regulations and internal policies, monitoring external environment and industry developments.Possess extensive knowledge of industry practices, applying analytical skills to solve complex problems and design solutions.Exercise authority for significant and strategic decisions, influencing stakeholders at senior levels.Serve as a principal contact for key clients and act as a spokesperson for the division.All Senior Leaders are expected to embody the LEAD behaviours: Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others. All colleagues should demonstrate Barclays Values—Respect, Integrity, Service, Excellence, Stewardship—and the Barclays Mindset—Empower, Challenge, Drive. #J-18808-Ljbffr

Created: 2025-07-17