Senior Commercial Creative Strategist

Location: New Media/Creator Media Headquarters, HSK, London, W8 5HYPosition: Full Time/PermanentAbout the roleAs Senior Commercial Creative Strategist within our New & Creator Media division, you’ll be the creative bridge between our content and commercial teams – shaping ideas that connect brands with our audiences through authentic, story-led content.You’ll develop and lead high-impact creative concepts that feel native to our social and video platforms, inspire our clients, and drive measurable engagement. Working within a fast-paced environment, you’ll respond to briefs from clients, using audience insight and editorial intuition to craft standout branded content campaigns across social channels. You’ll play a pivotal role translating client objectives into content narratives that are both commercially effective and creatively compelling.This is a senior hands-on role for an idea-led creative thinker who thrives on collaboration and is passionate about storytelling in the modern media landscape.Main ResponsibilitiesCreative LeadershipLead the ideation and development of creative responses to client briefs, crafting engaging narratives and multi-format content ideas that deliver on campaign objectivesDeliver compelling pitch decks, storyboards, mock-ups and written responses that bring campaign ideas vividly to life for clients and internal stakeholdersClient and Campaign StrategyWork collaboratively with commercial, editorial and design teams – ensuring all commercial creative output aligns with our brand tone and audience expectationsTranslate client goals into storytelling formats optimised for our relevant channels and brands – with a focus on TikTok, Instagram and video-led storytellingSupport delivery teams post-sale with creative oversight to ensure campaign concepts are executed faithfully and effectivelyInnovation and CollaborationKeep ahead of emerging social trends, platform features and audience behaviours, using these insights to fuel new creative approachesContribute to internal creative sessions, mentoring junior strategists and elevating the standard of ideas across the wider creative teamChampion creativity, curiosity and collaboration across the commercial organisationPerson SpecificationRequiredProven experience as a Creative Director, Creative Strategist or equivalent role, preferably in a creative, social or influencer agencyStrong understanding of digital storytelling formats, social platform behaviours and how to build content that audiences want to shareAbility to craft and communicate creative ideas through decks, storyboards, and visuals – confident presenting to clients and senior stakeholdersDemonstrated experience in translating commercial briefs into standout branded content ideas across multiple sectorsSolid understanding of branded content guidelines, disclosure regulations and platform best practicesPackage DescriptionOur benefits package increases the longer you’ve been with us. Here’s what to expect:25 days’ holiday (increasing by 1 per year up to a total of 30)Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.Life cover under the Pension Plan of up to 3x your basic salary.DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)Subsidised canteenOnsite gym (Northcliffe House only)Onsite nurse and GP clinics (Northcliffe House only)Our Employee Assistance ProgrammeDiscounted dining cardsPlus many other benefits….About New & Creator Mediadmg newmedia and creator media are two new social publishing arms launched by DMG Media (the publisher of the Daily Mail and other brands) to target social audiences. dmg newmedia focuses on social news and entertainment built on the Daily Mail's social following and is run by a team of Gen Z creatives (@dailymailuk, @dailymailsport @itstherespawn). creator media is home to social-first lifestyle brands powered by creators, including @Eliza.co.uk and @youmagazine.Our CommitmentWe are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process

Created: 2025-12-13