Regional Sales Manager

Regional Sales Manager - North West Leading UK Drinks Wholesaler (On-Trade Specialist) Salary up to 55,000 + Company Car + Bonus + Excellent Benefits Are you passionate about the on-trade drinks industry and ready to take the next step in your career? I currently have an exciting opportunity for an experienced on-trade Sales Manager to join a leading UK drinks wholesaler covering the North West. This is a fantastic opportunity to build and lead a brand-new team within a growing and ambitious business. If you thrive in a fast-paced, competitive sales environment and have a strong track record in beer keg and on-trade drinks sales, we want to hear from you. The Role As Regional Sales Manager, you will: Develop, lead and inspire a newly established sales team Drive sales growth across the North West region within the on-trade Build and maintain strong, long-term customer relationships Deliver commercial targets in a competitive, fast-paced market Support, coach and develop team members to maximise performance Work collaboratively with senior leadership to implement regional strategy This is a hands-on leadership role requiring both strategic oversight and active involvement in driving sales performance. About You We're looking for a motivated, commercially driven individual who brings: Proven experience in beer keg sales On-trade drinks sales experience A strong track record of delivering results in a competitive sales environment Confidence in building long-term customer relationships Excellent communication and influencing skills Highly advantageous: Previous sales management or team management experience Experience working for a drinks wholesaler You'll be energetic, relationship-focused and passionate about the drinks industry, with the drive to build something new and make a real impact. What's on Offer Salary up to 55,000 per annum Company car Competitive bonus scheme Generous staff benefits package including: Wellbeing benefits Retail discounts Exciting career progression opportunities within a growing and ambitious team If you're ready to lead from the front and play a key role in shaping a new regional team within a leading drinks wholesaler, apply today or get in touch for a confidential conversation. WR Logistics are the #1 recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs. WR is acting as an Employment Agency in relation to this vacancy. TPBN1_UKTJ

Created: 2026-02-16