CRM Manager

Job DescriptionCRM Manager 12 Month FTCLocation: Hybrid, Central London, 3 days in officeWere looking for a CRM Manager to join a forward-thinking retail business on a 12-month fixed-term contract. This isnt just a standard CRM role, were looking for someone with experience in stand-alone CRM positions who can take ownership of the customer lifecycle, translate data into actionable insights, and create seamless, multi-channel communications that drive engagement, retention, and commercial impact.Working closely with marketing and technical teams, youll be pivotal in bridging the gap between online and offline customer journeys, unlocking data opportunities, and shaping communications across email, SMS, direct mail, and web personalisation. This is an exciting opportunity for someone who thrives on shaping strategy while executing high-impact campaigns.What Youll Be DoingScope business requirements and identify communication opportunities across the full customer lifecyclePropose multi-channel communication plans tailored to customer cohortsAnalyse available customer data and blend cross-channel insights to create joined-up experiencesDeliver quick-win activities while building longer-term CRM strategiesDevelop and implement automated programmes with relevant segmentation and creative contentEstablish testing and measurement frameworks to optimise customer engagement and valueCollaborate with technical teams to support offline and online customer journeysAdvise on campaign prioritisation and next best action strategiesWere looking for someone with:Proven CRM, customer communications, or lifecycle marketing experienceStrong understanding of customer data, segmentation, and personalisation techniquesExperience managing multi-channel campaigns (email, SMS, direct mail, web)Analytical skills with confidence in interpreting data and insightsFamiliarity with CRM platforms, ESPs, and customer data managementA proactive, strategic mindset with a passion for delivering exceptional customer experiencesWhats in it for YouCompetitive salary up to 70,000Colleague discount and perks platform (cinema tickets, cashback, brand discounts)Salary sacrifice pensionEmployee Assistance ProgrammeEnhanced family leave and life assuranceHybrid working with 3 days in our Central London officeIf youre ready to step into a CRM role where youll influence the full customer lifecycle, deliver high-impact campaigns, and help shape strategy, send your CV across today!

Created: 2025-11-09