Paid Social Strategist

Job Description Paid Social StrategistLucky Egg is the UKs Fastest-Growing Party Games Company Weve just been named the 4th fastest Founder-Led Startup in the UK making us the #1 fastest-growing party games company in the country. And were just getting startedWho We Are Were Lucky Egg, the fast-growing creators shaking up the party games world with viral hits like Grab the Mic and Sorry What?!. With over 600M views on social, our games are played by millions worldwide and spark joy, laughter, and connection.At Lucky Egg, we move fast, think big, and relentlessly pursue bold ideas that reshape the way people play. Check out what were up to on TikTok: @luckyeggofficialWho We Are Looking ForWere looking for a hard-working, positive, and organised individual to join our London team as a Paid Social Strategist. If you love fast-paced environments and performance-driven creativity, we want to hear from you.What You'll Be DoingPlan, launch, and optimise campaigns across Meta (Facebook & Instagram), TikTok, and TikTok ShopCollaborate with creatives to ideate, brief, and iterate high-performing ad contentRun structured testing across copy, hooks, angles, and landing pagesAnalyse campaign data, optimise ROAS, and drive continual experimentationOwn and execute the full acquisition funnel (prospecting + retargeting)Crack paid social for a low AOV (2025), low LTV consumer goods business, ensuring Meta campaigns are profitable on first purchase despite tight marginsWhat We Are Looking ForYou should be confident suggesting bold new ideas and taking ownership of both execution and performance. We want someone resourceful, proactive, and sharp on strategy and detail.Required:Proven experience managing Meta Ads (Facebook/Instagram) campaignsStrong understanding of paid social fundamentals: creative testing, funnel strategy, budget pacing, and attributionAbility to make paid social campaigns profitable on the first purchase, taking into account tight profit margins, low average order value and minimal customer lifetime valueAnalytical mindset with the ability to turn data into actionable insightDesirable:Experience with TikTok Ads and TikTok Shop AdsExperience working with e-commerce or consumer goods brandsWhy Join us?Were not just selling games, were making the world more fun. Youll join a high-performing, creative team where your work makes a real impact. We move fast, test constantly, and love building things that people talk about.High-impact environment, small team, big growthAutonomy and ownership of your workCreative freedom to test ideas and scale winnersFast pace and high standardsBring your own flavour to our evolving cultureIf youre a sharp, creative, and analytical thinker who loves performance marketing and wants to help scale a bold, fun brand, wed love to meet you.Benefits25 days holiday per year, plus bank holidaysHybrid working, a balanced setup with 1 day per week WFHCentral Soho office, ideally located near major transport linksFully-stocked kitchens & fridgesA free selection of our games each year, play is part of the job!Regular social events, from team lunches to our legendary summer sports dayAccess to local discounts, cafs, fitness, beauty, and morePension scheme to support your future plansHiring Manager: Claudia SwindaleTo apply, please send your CV along with a short video introducing yourself and explaining why you'd be a great fit for the role to [email protected]

Created: 2025-12-13