Marketing Director

Job Description Performance Marketing DirectorConsumer Services, Financial Services, Health & Wellness, Hotel Groups, Leisure, Luxury, Retail, Utilities, Telecommunications, TravelContract Type: Permanent - Full TimeLocation: London 2-3 days per week, please only apply if you are willing and able to commit to 2-3 days a week in a central London officeWe are looking for a B2C Performance Marketing Director for a consumer facing client. The role is a balance of Paid Media and Personalisation - strength is both of these areas in key. The successful candidate will have an in-depth understanding of market trends, marketing technology, and commercial drivers. They will also have extensive experience in optimisation, A/B testing, personalisation within website and app product experiences to drive commercial outcomes, alongside proficiency in web analytics and performance reporting, in a B2C environment. If you choose to apply please ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz as we are only able to respond to 1st connections Performance Marketing DirectorKey Responsibilities: Define and execute the customer acquisition, upsell and marketplace lead strategy across web and app with the commercial ownership of critical KPIs including CPA, upsell, in-product leads and paid leadsLead forecasting and performance reporting across daily, monthly, and annual cycles - collaborate with finance and senior stakeholders to assess revenue impact and unlock growth opportunitiesProvide oversight on churn metrics and support retention strategies through performance insights and lead regular meetings with the team to deep-dive performance, unlock opportunities and understand the impact of strategic initiativesDrive new customer growth through paid media, SEO, affiliates, and partner channels and lead initiatives to understand value by customer type and channel; combining CPA and lead quality to optimise messaging and targeting. Oversee planning, execution, and optimisation of paid media campaigns (PPC, social, affiliates)Manage day-to-day agency relationships and multi-million pound performance media budget, ensuring ROI and strategic alignmentLead the SEO and Large Language Model (LLM) growth strategy, driving organic visibility and traffic through best-in-class optimisation, content and technical practices and prepare for the impact of LLMs on search behaviour and visibilityEnsure the site delivers a best-in-class customer experience and lead quarterly optimisation roadmaps across web and appDrive a multi-product, cross channel experimentation and optimisation strategy that delivers sustained significant revenue growthLead personalisation strategy, embedding data-driven targeting across the ecosystemChampion the integration of AI and emerging technologies to enhance media efficiency and prepare for the evolving search landscape driven by Large Language ModelsPartner closely with Brand, CRM, and Product Marketing to align acquisition and engagement strategies across the customer lifecycleEvolve enablement in line with market best practice and embed solutions within Marketing teams; ensure predictive data attributes and machine learning models are used to deliver best-in-class personalised experiences across all customer touchpointsDrive experimentation across NPD, feature releases, and customer journeysDefine toolsets and agile practices for testing, working closely with tech and product teamsPerformance Marketing DirectorQualifications:Team leadership in addition to being a collaborative team player with strong cross-functional influenceDeep expertise in paid media and digital performance channels, plus extensive experience in optimisation, A/B testing, personalisation within website and app product experiences to drive commercial outcomesData and tech savvy - highly analytical with commercial and trading accountability - proficient in web analytics and performance reportingEffective communicator of forecasts and results to senior stakeholders; excellent negotiation, communication, and analytical skillsIn-depth understanding of market trends, marketing technology, and commercial driversSkilled in managing agencies, suppliers, and media partnersStrong budget ownership and spend optimisation experienceComfortable balancing multiple KPIs and strategic prioritiesExperienced in Agile methodologies and influencing product and design teamsPlease submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Please ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz | LinkedIn we are only able to respond to 1st connectionsSuzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing and digital/tech roles in FTSE 350 and private equity-backed companies.www.suziewalkerexecutivesearch.co.uk

Created: 2025-11-06