Senior Category & Shopper Marketing Manager

Job DescriptionAn exciting opportunity to join a high-performing, internationally-focused team within a leading FMCG business. We're looking for a Category & Shopper Marketing Manager to take ownership of category strategy, shopper insights, and promotional performance across multiple markets and customers in Europe.The RoleYou will be the go-to expert for all things category development and shopper marketing- responsible for turning data into actionable strategies that drive commercial success across brands, distributors, and retailers. Collaborating closely with Sales, Marketing, and Regional teams, youll help shape plans that deliver real value at the shelf and online.Key ResponsibilitiesDrive category and shopper insight development using retail and distributor data (e.g., Nielsen, GfK, IQVIA)Support sales teams with customer strategies, trade plans, and post-promo evaluationsBuild compelling customer presentations and proposals for NPD and range reviewsAlign distributor plans with brand, category, and retailer prioritiesLead the category agenda with key customers and support best-in-class executionManage and optimise databases and tools for continuous insight deliveryWork with regional and EU teams to champion the Customer Marketing functionAbout YouHighly analytical with strong Excel and PowerPoint skillsExperienced in turning data into creative retail solutionsKnowledge of the European retail landscape and experience working with top-tier retailers (e.g., Carrefour, Rossmann, DM)Proven background in Category Management and Shopper Marketing (7+ years)Strong communicator, confident with stakeholders, and collaborative by natureExperience managing distributors across multiple countries is essentialPeople management experience (minimum 3 years)

Created: 2025-06-14