Creative Strategist - Juniper UK

Job Description Were making good health last a lifetimeMore than 1 billion people globally live with obesity, a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.Eucalyptus is the company behind Juniper, one of the worlds largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.Since launching, weve grown fast to support millions of patients. In the last 12 months:We grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200.Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.Whats next?In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem.Were building the worlds largest international digital healthcare company. This will be highly challenging and very rewarding, as well as the adventure of a lifetime, working with the best operators you will ever encounter.If that gets you excited, lets talk!About The RoleWere building a bold new brand to transform how people in the UK access and experience healthcare, from diagnosis to treatment. Sitting at the intersection of clinical care, digital experience, and behaviour change, were looking for an entrepreneurial, mission-driven Founding Growth Marketing Lead to drive growth across every touchpoint.This is a high-impact, high-ownership role. As part of the founding team, youll lead customer acquisition, build a scalable marketing engine, and shape how our brand shows upfrom first impression to conversion.What Youll DoLead our growth strategy. Connect GTM, brand, performance, and owned channels and partnerships to deliver high growth across new offeringsRun and scale paid channels. Lead performance marketing across search, social, and affiliatetesting fast and doubling down on what works.Optimise the full funnel. Improve conversion, LTV, and ROI across landing pages, onboarding, and retention loops.Build the growth engine. Establish systems for tracking, attribution, campaign ops, and analytics to support scale.Lead cross-functional execution. Collaborate with product, design, and content to deliver bold, high-converting creativeand grow a best-in-class team.About YouSkills & ExperienceFull-funnel growth expertise: You bring 7+ years of experience across growth, performance, or digital marketingideally in a high-growth startup or direct-to-consumer environment. You understand how to unlock and sustain traction across the entire user journey.Paid media operator with strong channel depth: You've scaled performance channels like Meta, Google, and TikTok, and know how to balance efficiency with long-term brand and business growth.Obsessed with optimisation: Youve owned the full funnel, from landing page conversion and onboarding flows to CRM and reactivation. You know how to identify drop-offs and drive meaningful uplift across the stack.Creative and commercially minded: You can brief, shape, and sharpen creative that converts. You care about storytelling and craft, but know how to tie it back to outcomes and ROI.Data-savvy and outcome-driven: Youre fluent in marketing analytics, attribution models, and cohort data. You use insights to inform smart decisions, drive growth, and communicate whats working (and whats not).Nice to have - Builder of growth engines: You've played a key role in building or maturing growth functionswhether starting from scratch or helping a team scale through a critical inflection point.Behaviours & AttitudesYou thrive in ambiguity and move fast: Youre energised by the unknown, not paralysed by it. You bias toward action, adapt quickly, and focus on outcomes over process.You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standardeven when no ones watching.You balance precision and pace: You know when to optimise for speed and when to zoom in on the details. You can switch gears fluidly depending on the problem in front of you.Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast. You're constantly testing, learning, and refining your approach.Bonus points: Youve worked in healthcare, subscriptions, or other high-consideration, regulated, or trust-based consumer markets.Why This Role Is ExcitingBuild the growth engine of a category-defining brand - your work will directly shape how fast and far we scaleSee your impact in real time - on patient lives, business metrics, and brand momentum.Join a founding team with big ambition and move at startup speed - perfect for accelerating your career.So, why join Eucalyptus?Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.Youll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. Were committed to helping every Eucalypt reach their full potential.Youll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. Youll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.We also offer a range of benefits includingYour own stake in the business with our employee options programA monthly wellness allowance, for you to spend on whatever wellness means to youA yearly personal development budget and 3 extra days of leave to continuously up-skill yourself25 days holiday + bank holidays with an enhanced parental leave policyA fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal partiesYour own MacBook and more!Want to hear more about what its like to work at Eucalyptus? Hear from our team here or check us out on Instagram @euc.alypt.usAt Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Created: 2025-12-13