Senior CRM Manager

SENIOR CRM PERFORMANCE MANAGERLeicestershire – Hybrid (2 days in office)Up to £80,000THE COMPANYThis mission-led membership platform is scaling rapidly, with a sharp focus on product, data, and CRM performance.THE ROLEThis is a commercially focused CRM leadership role, with a clear remit to drive performance, trading strategy, and tactical campaign delivery across multiple verticals. You’ll report to the Head of CRM, and partner closely with Commercial, Revenue, and Product stakeholders to shape best-in-class comms strategy.You’ll manage a team of three, with scope to hire a fourth, and play a key role in building out campaign frameworks that move the dial on revenue and customer engagement.DAY TO DAY:Own CRM strategy and campaign performance across multiple business unitsPartner with Commercial & Trading teams to deliver high-impact tactical commsLead a busy campaign schedule – with a focus on segmentation and relevanceUse customer behaviour data to improve targeting and content strategyTest and optimise campaigns to drive retention, engagement, and revenuePresent weekly/monthly performance insights and recommendations to senior stakeholdersMentor and develop a growing CRM teamYOUR SKILLSET:Proven CRM performance experience in a high-volume campaign environmentStrong commercial mindset – confident influencing trading decisions and spendHands-on with CRM platforms (Braze ideal) and comfortable with customer dataExperience in a fast-paced scale-up, retail, ecommerce, or tech businessStrategic thinker with strong stakeholder management skillsPrevious team management experience is required Want to make a real impact while growing a high-performing CRM team? This could be your next step.

Created: 2025-08-02