CRM Executive

Job Title: CRM Executive Location: Leeds, UK Company: YDS Group Salary: Up to 40,000 Job Type: Full-Time, Office-Based About YDS Group YDS Group is scaling at high speed- fuelled by innovation, new technology, and an electric culture that thrives on breaking the mould. Were an exciting, fast-moving business where adaptability isnt just encouraged, its celebrated. As we continue our rapid expansion, we''re looking for a CRM Executive whos eager to grow, experiment, and make a genuine impact from day one.If you want to develop your CRM career in an environment that champions curiosity, creativity, and progression, this is the place for you. Role Overview Were seeking a proactive, detail-oriented CRM Executive to support and evolve our customer communication strategy. Working with modern CRM tools, youll help build personalised email and SMS journeys, deliver impactful customer interactions, and analyse behavioural data to drive better engagement at every stage of the customer lifecycle.Youll play a key role in enhancing retention, reactivation, and loyalty- ensuring every message feels timely, relevant, and aligned with our forward-thinking brand. Key Responsibilities Email & SMS Campaign Execution Build and deploy email and SMS campaigns end-to-end. Segment audiences, conduct A/B tests, and optimise performance. Write or refine clear, engaging, customer-focused content. Customer Journey Support Assist in shaping customer journeys across multiple segments. Identify opportunities for re-engagement and proactive communication. Bring fresh ideas for continuous improvement of CRM activity. Customer Feedback & Surveys Create and distribute surveys to capture customer insights. Compile data and share meaningful, actionable learnings with the team. Data, Insights & Reporting Monitor and report on key CRM metrics (open rates, CTR, conversions, etc.). Use behavioural and transactional data to enhance relevance and targeting. Prepare monthly dashboards to highlight trends and opportunities. CRM Platform Management Help maintain and optimise CRM workflows, automations, and data quality. Support integrations across marketing, sales, and customer service. Ensure CRM processes run smoothly and efficiently. About You 2+ years experience in a CRM or lifecycle marketing role. Hands-on experience with a CRM platform (HubSpot, Klaviyo, or similar). Strong understanding of customer journeys and lifecycle marketing. Confident building emails, creating segments, and running tests. Comfortable using data to uncover insights and suggest improvements. Clear communicator with a collaborative, can-do mindset. Excited by growth, fast-paced environments, and learning new tech. What We Offer A high-growth, high-energy environment where your ideas matter. Genuine opportunities for career development and skill expansion. A front-row seat to innovative CRM projects and cutting-edge tools. A culture that values creativity, adaptability, and pushing boundaries. Competitive salary up to 40k. Modern office space, great team buzz, and ongoing support to help you thrive.If youd like me to format this differently, write a shorter or longer version, or tailor it to a specific tone (corporate, fun, edgy, luxury, etc.), just let me know!Job Types: Full-time, PermanentPay: 37,000.00-40,000.00 per yearBenefits: Employee discount On-site parking Referral programmeWork Location: In person

Created: 2025-11-19