Customer Analyst

Job DescriptionThe CompanyA well-established digital platform with over a million active users across the UK, offering technology-led subscription services in a fast-scaling consumer market. Known for its innovation in healthcare and eCommerce, the business has seen rapid growth in recent years and is continuing to expand its analytics capabilities. The Customer Insight Analyst will play a key role in shaping customer and marketing strategies by translating behavioural data into commercial insight.The RoleThis is a hands-on role focusing on customer analytics, segmentation, and marketing performance. You'll be responsible for building dashboards, analysing behavioural trends, and guiding strategic decisions across acquisition, retention, and customer lifetime value. The role suits an analyst who's confident with SQL, data visualisation tools like Tableau, and who can bridge the gap between data and non-technical stakeholders.Key ResponsibilitiesDeliver insight to support acquisition, retention, and growth strategiesBuild and maintain a scalable Single Customer View (SCV) combining CRM, transaction, and engagement dataDevelop segmentation models based on lifecycle stage, engagement, and behaviourAnalyse campaign performance and customer trends to optimise marketing strategyCreate dashboards and reports in Tableau to communicate insights clearly to stakeholdersWork closely with marketing, commercial, and data teams to drive cross-functional actionEnsure high standards of data quality, governance, and complianceStay updated on trends in customer analytics, eCommerce, and digital healthSkills & ExperienceEssential:Strong SQL skills for data extraction and manipulationExperience using Tableau or a similar data visualisation toolProven track record in customer analytics or marketing insight rolesAbility to communicate insights clearly to non-technical stakeholdersExperience with campaign analysis, customer segmentation, and lifetime value modellingCommercial mindset with a focus on growth and retentionDesirable:Experience with GA4, BigQuery, or other advanced analytics toolsFamiliarity with churn, retention, or cross-sell modellingBackground in healthcare, eCommerce, or subscription-based businessesExposure to scripting languages such as PythonDesired Skills and ExperienceCustomer Analytics, SQL

Created: 2025-07-06