Head of Consumer Marketing

Job DescriptionLocation: Tomorrows Guides Ltd, Unit 1, Station Yard, Station RoadJoin us as our Head of Consumer MarketingAt Tomorrow's Guides we’re building the UK’s go-to platform for finding care for a loved one. We help millions of families find the care they need, whether that be a Care Home or Home Care solution for an older relative or a Day Nursery for a child. Backed by leading investors General Atlantic, Silverlake and Insight Partners, we are on a mission to transform how families find care in the UK.As our first Head of Consumer Marketing, you’ll lead the growth of direct traffic to our websites - carehome.co.uk, homecare.co.uk and daynurseries.co.uk.This is a high-impact role that requires strong commercial acumen, a test-and-learn mindset, and a proven ability to balance strategic thinking with hands-on execution. You'll shape and scale marketing programmes that not only resonate with consumers, but also deliver material impact to our business and partners.Forget long lists, here’s what you’ll actually spend your time on:Leading our brand marketing and telling a brand story that consumers trust.Building winning marketing strategies, from a deep understanding of our target customers.Developing category leading creative with a distinct and engaging tone of voice.Defining and implementing engaging customer journeys to attract and nurture care seekers (Content, CRM etc.)Growing the capabilities of our consumer marketing team.You’ll Do Well If You BringA playbook of consumer marketing strategies for scaling a leading digital marketplace.Excellent consumer marketing skills.Passion, energy and a desire to make an impact.A collaborative, roll-your-sleeves up, attitude.A curiosity to grow8+ years of experience in B2C marketing or commercial strategy, ideally within a digital platform.We believe great work deserves great rewards. Here’s just a taste:Competitive salary + annual bonus.Meritocracy – we’re a small team with ambitious plans, we’re growing fast and so are our employees.Flexible working. Up to 2 days a week working from home. 3 days a week from our offices in Hungerford.25 days holiday a year, in addition to public holidays.How We’ll Get To Know Each OtherScreening call with one of our Talent Acquisition Partners1st stage interview with our Chief Marketing Officer2nd stage interview will be a case study with some of our stakeholdersIf you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner.If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.About UsWe’re Tomorrow’s Guides – the UK’s leading platform for finding care for a loved one. With more than 45,000 care providers listed on carehome.co.uk, homecare.co.uk and daynurseries.co.uk; and over 700,000 verified customer reviews, we help families find the right care solution for their loved ones and help care providers grow their businesses.We’re growing fast, with big plans to become the go-to brand for care. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.About The RoleAs our first Head of Consumer Marketing, you’ll lead the growth of direct traffic to our websites - carehome.co.uk, homecare.co.uk and daynurseries.co.uk.Equal Employment OpportunityWe are an equal opportunities employer and welcome applications from all qualified candidates. #J-18808-Ljbffr

Created: 2025-10-07