Event Director

Job DescriptionAbout UsBlueprint Event Company is dedicated to empowering businesses and professionals by facilitating connections and delivering a competitive edge through world-class B2B exhibitions and conferences.With a focus on the manufacturing and engineering sectors, our event brands are at the forefront of industry engagement across the North America, Middle East, and Europe.Explore our global events at: www.lubricantexpo.com www.lubricantexpona.comThe RoleWe are seeking a driven and strategic Event Director to lead the commercial growth of Lubricant Expo North America. This is a sales-focused leadership role suited to a commercially minded individual with strong B2B event experience, team management skills, and the ability to build relationships with senior stakeholders.Key ResponsibilitiesCommercial LeadershipSet and deliver the commercial strategy aligned to company objectives.Lead and coach a high-performing sales team.Drive new revenue streams across sponsorship, content, partnerships, and digital.Event Strategy & GrowthShape and implement the event growth roadmap.Build relationships with key stakeholders, sponsors, and partners.Monitor industry trends and adjust positioning and pricing accordingly.Develop and deliver strategic proposals to high-value prospects.Content & ExperienceOversee conference and content development with our conference and marketing teams.Innovate new features, formats, and networking opportunities to enhance event value.Stakeholder & Industry EngagementRepresent the brand at trade shows, conferences, and key networking events.Build relationships with senior leaders, media, and associations within the industry.Sales & Business DevelopmentMaintain a strong pipeline of leads using databases, referrals, and research.Lead outbound campaigns across calls, email, LinkedIn, and video.Own the entire sales cyclefrom outreach to deal closure and client onboarding.Manage CRM (Salesforce preferred), ensuring accurate reporting and forecasting.Client Relationship DevelopmentConsult and support clients in achieving their goals through event participation.Deliver an outstanding onboarding experience for new customers.Cross-Functional CollaborationWork closely with marketing, content, and operations to align messaging and execution.Feed market insights back into event planning and development.Travel & RepresentationAttend and represent Blueprint at industry events across the USA, Europe, and the Middle East.Essential Skills & ExperienceProven success as an Event Director or Senior Event Manager on major B2B events.Strong P&L ownership and a history of exceeding commercial targets.Experience managing and motivating sales teams.Knowledge of sectors like lubricants, chemicals, or advanced manufacturing (advantageous).Excellent cold-calling and telephone sales skills.Confident in speaking with C-suite decision-makers.Familiarity with CRM systems, ideally Salesforce.Exceptional communication and negotiation skills.Highly organised, with excellent follow-up discipline.Personal QualitiesEntrepreneurial and commercially driven.Strong leadership presence and ability to motivate others.Ambitious, results-oriented, and proactive.Culturally aware and personable with international clients.Able to thrive in a fast-paced, high-growth environment.Other RequirementsFluent in English (additional languages like German, Spanish or Arabic are a plus).Eligible to work in the UK and travel internationally without restrictions.Willingness to travel internationally for events and meetings.

Created: 2025-06-27