Technical Sales Manager Coatings Additives & Advanced Formulation Solutions

This is a commercially driven but technically deep role focused on selling performance chemistry into sophisticated formulators.All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.You will operate at the interface of chemistry, formulation science and commercial strategy targeting coatings manufacturers and specialist industrial producers.This role is about value creation, technical substitution and strategic growth, not transactional order taking.What You Will Be Responsible ForStrategic Account DevelopmentIdentify high-potential coating formulatorsMap technical decision makers (R&D, procurement, technical directors)Build multi-level relationships within customer organisationsDevelop long-term supply frameworks rather than spot salesProtect margin while growing volumeTechnical Substitution & Performance SellingYou will actively identify opportunities to replace incumbent multinational suppliers through:Understanding formulation structure and performance requirementsAnalysing current additive systems (dispersants, defoamers, rheology modifiers, polymers)Proposing alternative chemistries with cost or performance advantagesSupporting lab trials and comparative testingTranslating test data into commercial valueYou must be comfortable discussing:Acrylic and styrene acrylic dispersion behaviourAcrylate and methacrylate chemistrySurfactant adsorption and dispersion mechanicsPolymer function in varying systemsFoam control mechanisms (mineral oil, silicone, hybrid technologies)Rheology modification and viscosity controlCompatibility issues and stability mechanismsMarket Intelligence & Commercial PositioningYou will be expected to:Monitor raw material trends (acrylic acid, styrene, butyl acrylate, mineral oils, energy impact)Understand competitor positioningTrack margin movement and cost driversAdvise leadership on pricing strategyAnticipate market shifts rather than react to themThis is especially critical in volatile petrochemical markets where pricing agility is essential.TechnicalCommercial xjdpvnf BridgeYou will serve as the bridge between:Internal technical teamsCustomers' R&D departmentsCommercial leadershipYou must be able to:Translate lab performance into commercial languageTranslate commercial constraints into technical objectivesIdentify formulation simplification opportunitiesContribute to product development strategyNew Product & Portfolio ExpansionBeyond selling existing products, you will:Identify gaps in the portfolioRecognise emerging formulation trendsRecommend new chemistry platformsHelp shape product positioningContribute to technical marketing content

Created: 2026-04-28