Brand Manager

An exciting opportunity has arisen to join our Marketing Team who are jointly responsible for driving growth of one of the UKs favourite brands. Reporting to the UK Marketing Director, youll be responsible for planning and executing brand strategy to support our growth agenda.MAIN RESPONSIBILITIES:Strategy & Plans:Development of Long-Term brand strategy & execution of annual brand plansAnalyze market data and trends, identifying market opportunities and threatsBuild and deliver business presentations to key stakeholders, retail customers and senior leadership.NPDs & Portfolio Management:Work in close partnership with the Europe, Middle East & Africa (EMEA) Growth Platforms team to develop a robust UK NPD pipeline.Project-manage and lead local NPD development, working cross-functionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth go-to-market process.Manage relationships with restaurant partners, from product development through to launch activation plans.Manage the product life cycle, including SKU rationalization.Commercial:Collaborate with Sales, Category and Shopper teams for optimum Customer plansWork with EMEA and local Ecom team to develop and implement customized plans for this channelWork with Revenue Management team to develop product & channel pricing and winning promotional strategy &; plansFull P & L ownershipCommunication:Develop & implement an omnichannel integrated approachWork closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modelling (MMM)Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social, PPC etc.)CANDIDATE PROFILE:BA in Marketing or related discipline.Proven successful experience working in a UK FMCG environment as Brand ManagerConsumer-Centric-you will naturally place the consumer at the heart of everything you do & will excel at drawing insights from market researchData-driven & analytical, you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights into actionsExcellence in NPD development, execution & portfolio management, influencing and collaborating to drive whats needed to grow against a clear category visionStrong Business Ownership - youll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your brands growth.Strong project leadership experience with ability to manage multiple projectsCross-Functional team player- building strong relationships across departments and within EMEA, youll naturally take everyone with you & work as one team to deliverPositive, can-do spirit youll bring bags of energy & enthusiasm to driving your brand growth

Created: 2025-12-12