Head of Marketing Operations

Reports to: Managing DirectorRole Summary The Head of Marketing Operations is responsible for leading the day-to-day delivery of marketing, e-commerce, and customer-facing activity at Rave Coffee. This role ensures that campaigns, content, product launches, digital activity, and lifecycle communications are executed efficiently, on time, and to a high standard — in full alignment with the brand. Working under the Managing Director, this role is responsible for translating brand and creative strategy (as developed by the Brand Director) into actionable plans, clear timelines, and smooth execution. They manage the Marketing and E-commerce teams, coordinate internal and external resources, and maintain momentum across all brand-related workstreams. Core Responsibilities  Campaign & Project Delivery  • Deliver against the campaign calendar set by the Brand Director — ensuring timelines, responsibilities, and execution plans are in place and on track. • Translate strategic and creative briefs into practical timelines, deliverables, and responsibilities. • Lead cross-functional planning meetings and status tracking to ensure momentum and alignment. Digital & CRM Execution  • Oversee the execution of DTC lifecycle communications (email, SMS, automation flows). • Work with the E-commerce team to manage content updates, product merchandising, landing pages, and seasonal refreshes. • Coordinate with performance marketing partners to align media output with wider brand and campaign plans. Performance & Optimisation  • Monitor marketing and retention KPIs and feed insights into planning. • Continuously improve workflows, prioritisation, and team processes to reduce friction and increase output quality. • Track project timelines and identify delivery risks or resourcing gaps early. Team Management  • Line manage the Marketing and E-commerce teams, providing structure, clarity, and ongoing performance guidance. • Run weekly team standups, prioritisation sessions, and retrospectives. • Ensure the team remains focused on the right work — with space for both delivery and improvement. • Manage all people processes including recruitment, performance management, absence management and create an inclusive culture in the teamRelationship Management• Manage external relationships with agencies delivering work to project scope, cost and quality• Escalate any external supplier relationship issues to the Brand Director to ensure timely resolutionCross-Functional Collaboration  • Work closely with the Brand Director to ensure the brand’s creative vision is delivered consistently and to the expected standard. • Liaise with Product, Ops, Wholesale, and external agencies to coordinate cross-functional launch and campaign execution. Budget Management  • Own the marketing budget execution — tracking spend against plan, managing purchase orders and supplier processes, and ensuring efficient use of resources. • Report on budget performance monthly and flag risks or underspend/overspend issues early. General responsibilities• To actively contribute to Rave's social and environmental objectives, fostering a culture of responsibility and positive impact• Awareness of personal health and safety at work, as well as the safety of others, by adhering to established protocols, identifying potential risks, and promptly reporting any concerns to ensure a secure work environment for allPersonal specificationA formal qualification in a marketing, business or related field or gained through extensive experienceExperience in managing a marketing team or managing staff in a marketing-related industry  Strong knowledge that is continually developed on industry trends, emerging technologies and best practice in marketingExperience in managing marketing projectsAn effective communicator with an ability to present marketing information in a clear wayStrong collaboration skills and influencing skillsTechnically competent, commercially savvy and a strong leader of people

Created: 2025-07-24