Senior National Account Manager

Job Description Senior National Account Manager GroceryAbout Borough BrothBorough Broth began in 2015 with a simple idea: make proper, organic bone broth the way it should be made. Everything we cook is slow simmered using high quality British ingredients from farmers who care about their land. Our broths are wholesome, flavourful and convenient without cutting corners on nutrition or quality.We are proud to be a certified B Corp, and we put purpose at the heart of what we do. Our founder, Ros, is also a mentor for Ocados Roots programme, helping support the next generation of sustainable food brands.At Borough Broth, we believe good food should do good too. Every broth we make is crafted with care, supporting local farmers and nourishing our community.About the RoleAs Senior National Account Manager Grocery, you will lead Borough Broths commercial relationships with key national grocery retailers and play a central role in scaling the brand across the UK grocery landscape.You will take ownership of one or more key grocery retail partnerships, which may include Tesco, Sainsburys, Ocado or Waitrose, driving sustainable revenue growth, expanding distribution, and delivering commercially successful joint business plans.This role requires someone who combines strong commercial instinct with confident negotiation and strategic thinking. Working closely with retail buyers and senior stakeholders, you will shape how Borough Broth shows up within our grocery partners, from new product launches to promotional planning and long term category growth.Internally, you will collaborate closely with marketing, finance, operations, and supply chain teams to ensure exceptional execution across every account. This is an opportunity to play a key role in growing a purpose driven food brand within some of the UKs most influential retailers.Your Impact and ResponsibilitiesLead strategic grocery accountsOwn and develop relationships with key national grocery retailersLead joint business planning and define long term growth strategiesDrive distribution expansion and category growth across your accountsDeliver commercial performanceOwn revenue delivery, trade investment, and account profitabilityNegotiate commercial agreements, promotional plans, and pricing structuresManage promotional calendars and ensure strong execution across retailersDrive successful product launchesIdentify opportunities for new product listings and range expansionLead the launch of new products within grocery accountsPartner with marketing to ensure strong in-store and online activationUse insight to unlock growthAnalyse retailer data and syndicated data (Nielsen, Circana, SPINS) to identify opportunitiesTrack key performance metrics including distribution, rate of sale, and promotional ROIDeliver clear commercial insights and performance reporting internallyInfluence across the businessPartner with marketing on shopper campaigns and retailer activationsWork closely with supply chain and operations to maintain service excellenceCollaborate with finance on trade spend and margin managementContribute to category presentations and retailer selling storiesYour First-Year Roadmap3 monthsBuild strong relationships with key retail buyers and internal stakeholders. Develop a deep understanding of Borough Broths product range, category position, and current retailer performance.6 monthsLead joint business planning conversations with your accounts and begin delivering measurable improvements across distribution, promotions, and product listings.12 monthsEstablish Borough Broth as a trusted and high performing supplier across your retailers, delivering meaningful sales growth and stronger long term partnerships.About YouYou will thrive in this role if you are commercially driven, confident working with senior retail stakeholders, and motivated by the challenge of scaling a purpose led food brand within grocery.You bring:6+ years FMCG sales experienceProven experience managing major UK grocery retailers such as Tesco, Sainsburys, Ocado or WaitroseStrong experience leading Joint Business Planning (JBP) with national grocery accountsA deep understanding of UK grocery retail dynamics and buyer structuresStrong commercial negotiation experience with national retailersStrong analytical capability and experience with syndicated data tools such as Nielsen or CircanaAdvanced Excel skills and ability to turn data into actionable insightsExcellent communication and presentation skillsA collaborative mindset and ability to influence cross functional teamsWillingness to travel for retailer meetings and planning sessions as requiredWorking SetupFull-time roleHybrid working: three days in-office (Greenford, West London - From 2027), with two days remoteReports to: Sales DirectorHiring ProcessWe believe in a transparent, fair, and respectful process that gives you a clear sense of our culture and how we work, while giving us a true picture of your skills and fit for the team.Stage 1 Intro Call (30 mins)A short call with the HR / Talent Attraction team to align on expectations for salary, start date, and general fit for the role.Stage 2 Commercial Team Chat (30 mins)A conversation with the Sales Director to discuss your experience managing grocery accounts, your commercial approach, and how you build strong retailer partnerships.Stage 3 Case Study / Task Presentation (1 hour)A session with the Sales Director, Founder, and selected team members depending on availability. You will present a short commercial case study designed to showcase your strategic thinking and account management approach.We are not looking for polished creative or free ideas. We are interested in how you think. No ideas shared during this stage will ever be used outside of the interview process.The full process typically takes around three weeks end to end.Salary // 70,000 - 80,000 + bonus What Youll Get From UsMonthly Broth AllowanceCompetitive salary and bonus structure25 holiday days + bank holidaysPrivate pensionApple hardware

Created: 2026-03-12