B2B Marketing Manager

Job DescriptionWhat Is Friendsdeals?Friendsdeals is a paid membership club for people aged 50 and over. Our members pay 49 a year to unlock trusted, high value deals on dining, entertainment, wellness, learning, short breaks and more.Its a lifestyle club for people who want to enjoy more of life and who are willing to pay for access to quality experiences. We only feature businesses and experiences wed recommend to our own friends and family. The members we attract dont want clutter or clickbait. They want confidence, connection and real value.We already have 20,000 paying members and weve barely started. Were also the sister company of Potters Resorts, the UKs leading provider of fully inclusive short breaks. So weve got a head start and momentum. Now we need someone to build the other side of the engine: the business network. Thats where you come in.What This Role IsThis is not a warm pipeline, sales support, sit and wait for leads role.This is about building something from scratch properly.Weve got the audience.Weve got the brand.Weve got the energy.Now we need someone smart, brave and sharp to bring in the businesses. The experiences our members will love and book.Restaurants. Spas. Attractions. Venues. Short breaks. Cookery schools. Beauty salons. Afternoon teas. Garden tours. Boat trips. Wine tastings. You get the idea.If it makes life better, we want it in. And our members will want it too.Youll be the person who makes that happen.Where Were StartingWere launching our partner strategy with a laser focus on East Anglia especially Essex and Norfolk, where our member base is already strong.Youll start there. Build the playbook. Prove the value.Then well scale county by county, then nationwide.Your MissionBring in great experience-based businesses with a simple offer.Get free access to thousands of loyal, paying members aged 50+Pay nothing to joinNo hidden feesNo commissionsJust offer our members a great dealAnd treat them properly when they show upThats it.Straightforward, no nonsense, win win.And once you land the partnership, you hand it over, the B2C marketing team will promote the offer and drive traffic. You dont have to do it all. Just make the connection.What Youll Be DoingLead and deliver our B2B partner acquisition strategy.Identify, contact and onboard high quality businesses our members will love.Use LinkedIn, Sales Navigator, Instantly, Hubspot, Pipedrive or whatever actually gets results.Write direct, honest outreach that sounds like a real person, not a marketing textbook.Build automated flows that feel human and personal.Partner with local business networks, send a handwritten note, drop in on events, create a TikTok, post a handshake, whatever it takes.Work closely with the B2C Marketing Manager to bring partnerships to life.Track the numbers, test new angles, ditch whats not working, double down on what is.This is a results driven role.We care about momentum.Who You AreResults focused and always thinking about the next win.Obsessed with taking action, you get things done without waiting.Loves working closely with the owner, CEO and Director of Marketing to build something that actually works.Sees problems, solves them, and never says thats not my job.Knows how to open doors and keep them open.Comfortable speaking to small business owners and making things simple.Confident using digital outreach and CRM tools and learning fast.Writes short, sharp, human first messages that people actually reply to.Uses AI every day to speed things up, sharpen copy, and streamline tasks.Doesnt need hand holding, spots the opportunity and runs with it.A team player who wants to build something brilliant with people who care.What You GetThe freedom to try bold ideas and move quickly.A team that backs action over red tape.A growing, proven product with a real audience.Members who are ready to book and businesses that want new footfall.A chance to help build something that makes peoples lives better.Location:Remote/Hybrid office days in Hopton On Sea, Norfolk, when neededType:Full TimeSalary:50k plus bonusReports to:Director of MarketingHow to ApplyNo corporate nonsense.Tell us what youve done.Tell us what youd do in your first 30 days.Show us something youve built, written, launched or tested.Got ideas already? Good. Send them.Bonus If YouveWorked in hospitality, wellness, entertainment, or leisure.Built partner, referral or affiliate programmes from scratch.Been in a small team doing big things.Worked in a subscription, membership or marketplace business.Potters Resorts is an equal opportunities employer. We will consider all qualified candidates without regard to age, disability, gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.

Created: 2025-07-04