Digital Marketing Manager

Location: 1 W REGENT ST • GLASGOW G2 1RW • Hybrid between Office and HomeSalary: Upto £45,000 depending on experience + Equity OptionsType: Full-time, PermanentStart-up environment | Autonomy | Purpose-drivenAbout JobsincareJobsincare is the UK's dedicated job platform for the care sector — and we're on a mission to make recruitment smarter, faster, and more human. We believe the care industry deserves better. Better tools. Better experiences. Better outcomes. After gaining early traction and investment, we’re ready to scale — and digital marketing is critical to that journey.The RoleWe're looking for a Digital Marketing Manager who knows how to move the needle. You’ll be our in-house expert across PPC, paid and organic social, and performance marketing. Your job isn’t just to run campaigns — it’s to build a scalable marketing engine, track performance obsessively, and take pride in knowing exactly what works (and why).You’ll report directly to the founder, work closely with sales and tech, and have real input into brand and product strategy. This is your chance to help shape something from the ground up — and to do meaningful work in a sector that truly matters.What You'll Be DoingOwn and optimise PPC campaigns across Google, Meta, LinkedIn and moreLead on social strategy — both paid and organic — with a test-and-learn mindsetCreate and manage high-performing landing pages, funnels and lead magnetsDefine and deliver on key performance metrics (CAC, CTR, CPL, ROAS etc.)Collaborate with design and content (internal + external) to execute campaignsFeed audience insights back into product and sales strategyTrack everything — using analytics tools, dashboards, and your own critical thinkingWhat You Bring5+ years of hands-on digital marketing experience — you’ve been in the trenchesDeep expertise in PPC and paid media — especially Google Ads and MetaStrong grasp of organic social — from content to communityA track record of working to (and smashing) performance indicatorsCommercial mindset — you think beyond impressions and clicksComfortable in a fast-paced, autonomous environmentWhy This is DifferentLet’s be honest — if you're reading this, you might be feeling frustrated. Tired of layers of sign-off that slow everything down Disconnected from the product or mission Feeling like just another cog in the performance wheel Pigeonholed into one channel when you know more Burned out by over-reporting and under-strategyHere’s the alternative. Clear ownership and autonomy — no micromanagement Work directly with the founder and leadership A mission-led business with a genuine social purpose Room to grow as the company grows — equity options available No silos — your ideas will shape our product, brand, and growthThe DetailsGlasgow Based/hybrid split between home and officeCompetitive salary + equity potential25 days holiday + public holidaysDirect access to founder + product roadmapBudget for tools, training and experimentation

Created: 2025-08-14