UK Sales Director - Merrithew/ Align Pilates

Job Description Sales Director - Align-Pilates & MerrithewEvesham based (hybrid working available after first 4 weeks - 3 days a week in the office and 5 days a week to start with)60-70k (experience dependant) plus bonus and travel expensesAre you a high-calibre sales leader with a passion for the fitness and wellness industry? At Align-Pilates, we have been a leading provider of commercial-quality Pilates equipment since 2010, dedicated to making high-quality apparatus accessible and affordable globally. Now part of Merrithew, we are expanding our global presence and driving innovation across 28 countries.We are seeking a Sales Director to spearhead our UK operations, managing commercial product lines for both Merrithew and Align-Pilates. This is a pivotal role for an entrepreneurial leader ready to grow an inbound and field sales team across diverse segmentsfrom boutique studios and fitness clubs to hospitality and rehab centres.What Youll Be Doing:As Sales Director, you will bridge the gap between high-level strategy and hands-on execution.Sales Leadership & StrategyCollaborate with senior team to prepare annual budgets, revenue projections, and growth strategies for the UKEstablish and track KPIs across key market segments to increase market share and ensure profitabilityManage and develop the internal and field sales teams to hit annual objectivesPersonally oversee key strategic partnerships, resellers, and major accountsMarketing & CollaborationWork closely with the Marketing team to align channel-specific campaigns with sales goalsHelp develop a "Sales Playbook" and case studies for sectors like Boutique Pilates, Fitness Clubs, and HospitalityRecommend and attend key international trade shows and events to secure new businessTeam & OperationsBuild and coach a high-performance team, conducting regular performance reviews and managing workloadsOversee CRM development (Salesforce) to increase reporting efficiencies and pipeline managementSales forecastingAbout you:We are looking for a "black belt" in sales management who thrives in fast-paced environments.Experienced Leader: We are looking for a strong people manager with proven examples of leading and coaching high-performing teamsIndustry Expert: You have a proven track record in business development with established buyer contacts in the fitness club and hospitality sectorsSystems Minded: You are proficient in CRM systems (specifically Salesforce) and the MS Office suite to drive performanceGrowth Focused: You possess strong business judgement and the ability to articulate high-impact initiatives to stakeholdersMobile: You are willing and able to travel for key international trade shows and client visits. You must be able to come into our Evesham Head Office at least 3x times per week (this is a non-negotiable).Why Join us?Shape the Future: Play a lead role in the continued growth of a global leader in the Pilates industryAutonomy & Collaboration: Work in an entrepreneurial environment where your ideas directly impact the annual marketing and sales planComprehensive Portfolio: Represent a world-class range of equipment Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment group, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment for the whole fitness & leisure sector and work on a number of jobs in the fitness & leisure industry. If keen to be considered please Apply Now.

Created: 2026-03-14