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Head of International Marketing

Gordon Ramsay Restaurants - edinburgh, central scotland

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Job Description

The Head of International Marketing is responsible for Gordon Ramsay Restaurants brands internationally in the global market, leading our franchise and licence partner marketing strategy and supporting the launch and ongoing growth of our International locations. The Head of International Marketing will grow our international brands by developing exceptional marketing campaigns, laser focused tactical activations and delivering restaurant collateral that drives awareness, consideration and conversions and encourages repeat business, loyalty and advocacy. The person in this role will align our global marketing strategy including the campaign calendar, aligning campaigns with brand partners, delivering inspiring collateral and creating ‘always on’ brand content to support the priorities of Gordon Ramsay Restaurants and it’s world class hospitality standards. Head of International Marketing:Grow the international brands by developing brand campaigns and activations and managing products that drive awareness, consideration, conversions, repeat business, loyalty and advocacyEnsure Marketing Campaigns are aligned globally – look feel tone of GRROverseeing Gordon Ramsay Restaurants various brands internationally alongside our partners Develop and deliver 360 launch campaigns for new Restaurants Come up with and run new campaigns to drive attention in market Oversee collateral to support the priorities of Gordon Ramsay Restaurants Collateral creation and execution for all International restaurants Ensure all partner collateral in relation to GRR is on brand and drives awareness, consideration and repeat business for each restaurantCreate global campaigns and key dates calendar and marketing plan and implement these campaigns with our global partners in marketManage relationships with internal stakeholders, preparing campaign strategy decks, distribution plans and reports for all stakeholders from the board level, international partners, senior management team and back of house and front of house staff in restaurantsCollaborate with International restaurants, partners, agencies and internal departments to deliver best-in-class brand campaigns and activations that raise awareness and increase consideration of the GRR brandEffectively communicate campaign plans to senior management, global partners and restaurantsManage end-to-end campaign planning, implementation, activation and reporting for all campaigns. Measure success Skills and Competencies Required:Passionate about brand marketingStrong relationship management and influencing skillsFirst class ability to write, edit, design and produce communicationsUnwavering attention to detailOrganised with excellent project management skillsCommunicative, honest and accountableHungry to acquire and share expertiseTeam playerExperience sought:Minimum of 5 years’ franchise or brand marketing experience ideally within a multi-site and multi-brand restaurant/hospitality businessDegree or professional marketing qualification in marketingExperience within global markets within hospitality – in particular Asia & The Middle East. Restaurant / hospitality experience a benefitWhat we offer you:Competitive Pay RateWage stream employer-Employees can access up to 50% of wages before paydayAccess to our world-class training & development opportunities globally including WSET Accreditation Levels 1-3Work with and learn from extraordinary culinary and front-of house talent in a diverse, energizing and professional restaurant environmentA fantastic 50% staff discount on food and drink in UK restaurants50% discount on Gordon Ramsay Academy classes & courses for you and Friends & Family30% Discount on bookings for your Friends & Family in all UK RestaurantsPreferential Room Rates at Gordon Ramsay Restaurants partner hotelsMYNDUP - you can get up to 2 hours a month free, anonymous mental health support & wellbeing, counselling or therapy50% off Membership to CODE which includes unlimited access to industry offers across restaurants, bars and hotelsLunch provided at Office Locations and in RestaurantsIf you have a passion for hospitality and are looking to develop your career in a best-in-class global restaurant group, we would love to hear from you.We do receive a high volume of applications and are only able to contact those who have been successful in moving to the next stage of the recruitment process.At Gordon Ramsay Restaurants, we are driven to be an inclusive employer, we are devoted to creating an environment where our amazing teams can thrive, and our aim is to put people at the heart of everything we do. We want our teams to be their authentic self and we truly celebrate diversity in every sense.We are successful at what we do by cultivating talented teams with diverse skills & backgrounds. Everyone is welcome in our Gordon Ramsay Restaurants family. As we continue to grow and build the business, we are committed to putting diversity, equality, and inclusion at the forefront.

Created: 2025-07-24

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