E-Commerce Paid Search & Google Shopping Executive

Have you successfully managed large-scale paid search and shopping campaigns in a high-growth eCommerce environment?Do you thrive on using data, testing, and optimisation to drive profitable customer acquisition?Are you looking for a hands-on performance role where you can make an immediate commercial impact?MacGregor Black is currently partnering with a fast-growing consumer goods business to recruit an E-Commerce Paid Search & Google Shopping Executive. This is a full-time, permanent, office-based role located in County Durham.The E-Commerce Paid Search & Google Shopping Executive will take ownership of paid media activity across search, shopping, paid social, and marketplaces, reporting into the Head of Sales & Marketing. Operating within a performance-led FMCG environment, this role will play a key part in driving brand visibility, customer acquisition, and ROI across multiple digital channels.Key Responsibilities:Performance Marketing Ownership: Plan, execute, and optimise paid media campaigns across Google Ads, Google Shopping, Microsoft Ads, YouTube, Meta, TikTok, and selected marketplaces.Budget & ROI Management: Manage media budgets to maximise ROAS, CAC efficiency, and overall return on investment, adjusting spend in line with performance and market conditions.Testing & Experimentation: Lead keyword research, audience targeting, and structured A/B testing across creatives, formats, and messaging.Creative Optimisation: Partner closely with creative teams to develop and refine performance-led assets while maintaining brand consistency.Data-Driven Optimisation: Track and analyse core performance metrics including CTR, CPA, ROAS, CAC, and conversion rates to inform continuous optimisation.Insight & Reporting: Work with data and analytics teams to build dashboards, interpret performance trends, and share actionable insights with stakeholders.Cross-Functional Collaboration: Collaborate with wider marketing, digital, and data teams to support acquisition, retention, and lifetime value initiatives.Platform & Trend Leadership: Stay ahead of platform updates, algorithm changes, and industry trends, translating developments into clear paid media strategies.What We Are Looking For:Strong hands-on experience managing Google Ads and Google Shopping campaigns.Proven experience across Microsoft Ads, Meta, TikTok, and paid social platforms.Experience running paid media for third-party marketplaces such as Amazon, eBay, or B&Q.5+ years' experience in performance marketing, ideally within FMCG, retail, or eCommerce.Highly analytical, with the ability to turn data into clear commercial actions.Demonstrated success scaling campaigns and delivering measurable ROI.Strong understanding of conversion funnels, attribution models, and customer segmentation.Experience building and executing structured testing and optimisation frameworks.For more information, please contact Dan Hookway at MacGregor Black.

Created: 2026-02-05