Senior National Account Manager

Senior National Account Manager - BrandIf you want to know about the requirements for this role, read on for all the relevant information.Proud to deliver high quality products and develop a high-quality career.Competitive SalaryAnnual Bonus SchemePrivate Health CareCar AllowanceSpaldingHybrid8.30 - 5pmPermanentWhy join us?We're constantly evolving, progressing and diversifying. And we want our people to do so too. For everyone to feel empowered, engaged and enabled. To create opportunities to move forward, climb higher and push for more.About the role.To passionately create, develop and manage our Bakkavor Branded portfolio, driving profitable growth for Bakkavor and our Branded Partners. Ensuring Brand plans align to our overarching Group StrategyAccountabilities:Influential RelationshipsOwns the day-to-day Brand/Partner relationships with clear responsibility for specific Brands & projects, building long term collaborative relationships where appropriateCommercially astute & leverages insights to influence key stakeholders to add value & drive performanceResponsible for the delivery of Bakkavor & Brand KPIsLeads communication across the Brand NWTs, pipeline & project activityBrings to life the Bakkavor values in how we do businessDevelopment & delivery of commercial strategy to leverage profitable growthIn conjunction with overarching Brand strategy, creates, develops and implements Brand Plans, by leveraging all available insight & cross functional ways of working to generate commercial advantageSets clear Brand objectives & gains 'by in' from key stakeholdersIn conjunction with HOC, creates a 3-year vision for all strategic BrandsCommercial ManagementResponsible for the short & long term forecasting across Brand with appropriate plans to close gapsMedia & Activation fund proposals, planning & trackingResponsible for communication of Brand catalogue, associated pricing & Brand Package stipulations/fundingIn conjunction with HOC, lead monthly internal brand meeting with the support of commercial managerOwn end to end Brand promotional planning with processes in place to review effectiveness and plans to maximise performanceResponsible for tracking Brand health metrics (e.g. awareness, consideration, loyalty)Manage cross functional workstreams to generate cost reduction plans within Brand with clear measures in placeResponsible for Commercial adherence to the NPD process - ensuring all NPD / EPD follows the commercial sign off/procedure & aligns with brand identity & consumer expectationsResponsible for AITB & sign off in conjunction with Commercial Finance teamsDevelops strategic thinking & presents NPD/Brand propositions to customersSupports Commercial Manager to develop propositions, selling strategy & negotiation tacticsResponsible for Commercial PLR & key actions to improve KPIs with decisive actionsMarket Expertise & Brand DevelopmentFull understanding & detailed knowledge of relevant insights including market performance, competitor dynamics and key metrics. Abreast of key trends & impact they will have on our BrandsBrand champion: always abreast of shopper behaviour, usage & occasion, key market trends and be able to work this directly into successful proposition buildingCreate & implement plans to protect & grow Brand equity with plans in place to review effectiveness & maximise KPIsResponsibility for understanding and articulating brand purpose and consumer promiseEnsuring that all brand plans are rooted in consumer insight and emotional connectionPeople - Leads and develops an effective teamInspire, motivate and lead the team through collaboration, innovation & ensuring an open and inclusive cultureActive & engaged member of the Commercial Customer familyEncourage and engage in effective feedback promoting a balanced and constructive culture. Ensure each team member has a clear PDD with regular reviews to drive personal improvement / address any development needsAbout you.Significant experience in Commercial Management & 'Brand' within Fresh Prepared FoodsBring clarity to processes that create & curate Brands, both owned & licensedAnalytical/KPI driven & understands how to drive performance to achieve desired resultsLeads & builds trusting relationships by proactively engaging internal & external stakeholders, influencing through the Bakkavor valuesInspirational People Manager focused on coaching & developing a highly effective teamDynamic, agile & innovative in approachHighly capable in use of category management & ensures the team embraces principles to deliver commercial benefitStrong communication skills, leadership & project management skillsHighly Resilient, adaptable to change, challenge norms, self-starter, leader, team player, adds value beyond JDExpert in Microsoft PowerPoint, Excel & WordWhat you'll receive.As an equal opportunity employer, we're committed to providing a safe and rewarding environment for you to thrive in. This is why we work hard to deliver benefits, rewards and wellbeing offerings that are important to you.You'll enjoy:Life Assurance (2.5 x salary)Private medical insurance (employee & family cover)Car allowanceAnnual Bonus Scheme25 days holiday plus 8 bank holidays as standard (may vary by role)Staff ShopStakeholder Pension SchemeDiscount & cashback platformPersonal Accident InsuranceFree health checkEmployee Assistance ProgrammeA range of voluntary benefits (holiday purchase scheme, additional life assurance, dental & hospital cash plans)Salary sacrifice car lease schemeFree independent mortgage adviceDiscounted tutoring for childrenAccess to financial learning tools and affordable loans via your salaryFree car parking - Site dependantPlus, a commitment to your wellbeing that includes emotional, physical and financial support services delivered by our fantastic team of wellbeing champions.Proud to be BakkavorWe're proud to be the market leader in the UK fresh prepared food industry. We're proud to supply meals, salads, desserts, pizza and bread to leading grocery retailers including Sainsbury's, Tesco, M&S and Waitrose. We're driven by the hard work and passion of our people and are delighted to offer a wide range of careers across our business - come and join our dedicated Bakkavor team!Find out more and apply.#LI-VM1#CVLBakkavorWe are the leading provider of fresh prepared food in the UK, with operations also in the US, positioning the Group well in these high-growth markets. We leverage our consumer insight and scale to provide innovative food that offers quality, choice, convenience, and freshness. Around 15,000 colleagues operate from 31 sites across our two markets supplying a large portfolio of products across meals, pizza & bread, salads and desserts to leading grocery retailers in the UK and US.Category: CommercialLocation:Spalding, GB, PE11 2BBDate: 16 Jul 2025Req ID: 25278TPBN1_UKTJ

Created: 2025-07-18