Digital PR & SEO Link Building Specialist (Healthcare)

Digital PR & SEO Outreach Specialist (Healthcare)ADHD / Autism / Mental HealthOverviewWe are a specialist ADHD & Autism clinic looking for a Digital PR & SEO Outreach Specialist to lead our authority and backlink strategy.This role combines:Digital PR (journalist outreach, expert positioning)HARO-style responsesTargeted outreach to relevant organisations and resource pagesThis is not a spam link-building role, but it is also not purely PR. We are looking for someone who can blend PR, outreach, and strategic link acquisition to build real authority in a healthcare niche.About UsWe focus on:Adult ADHDAutism (including high-masking presentations)Combined ADHD & Autism (AuDHD)Our goal is to become a leading authority in this space, through credible media presence and strong organic visibility.Core ObjectiveBuild topical authority and high-quality backlinks that help our core service pages rank for high-intent keywords (e.g. ADHD assessment, diagnosis, treatment).Key ResponsibilitiesDigital PR & Media OutreachDevelop strong story angles in ADHD, autism, and mental healthPitch journalists and editorsSecure expert quotes, features, and mentionsBuild ongoing media relationshipsHARO / Expert PositioningMonitor HARO / Qwoted and similar platformsRespond quickly with high-quality expert commentaryPosition our Clinical Director as a go-to sourceResource & Partnership OutreachSecure placements on:University wellbeing pagesADHD/autism charitiesMental health resource hubsHealthcare platformsTargeted Link AcquisitionIdentify relevant niche sites (parenting, psychology, education)Secure contextual backlinks via:Guest contributionsResource inclusionContent collaborationsUse paid placements selectively (high-quality only, no link farms)Content & Opportunity StrategySuggest linkable content ideas (reports, guides, data-led pieces)Identify high-value backlink opportunitiesReportingWeekly updates on:Outreach sentResponsesLinks securedOpportunities identifiedWhat This Role Is NOTMass guest postingLow-quality or spam link buildingBulk templated outreachExpected OutputWe are looking for consistent, measurable results:3–4 PR / media placements per month8–12 resource / partnership links4–5 niche outreach linksTotal: 15–20 quality backlinks per monthRequirementsEssentialProven experience in:Digital PR and/or SEO outreachLink building in competitive nichesTrack record of securing real placements (media, health, blogs, resources)Strong writing and outreach skillsAbility to identify relevant opportunities (not just high DR sites)Familiarity with HARO / QwotedDesirableExperience in health / psychology / mental healthWorking StyleRemotePart-time (~15 hours/week to start)Async communicationWeekly check-insBudget£1,500–£2,000/month (depending on experience)What Success Looks LikeConsistent, relevant backlinks secured every monthService pages begin improving in rankingsStrong relationships built in the ADHD/autism spaceOutreach becomes a repeatable, scalable systemApplication Requirements (Important)To be considered, please include:1. Proof of WorkSend 3–5 backlinks you personally secured in the last 90 days, including:URL of the linking pageBrief explanation of how you got the link2. Short Loom (5–8 minutes)Review our site: and answer:What are the biggest issues with our backlink profile?What would you prioritise in the first 30 days?Name 5 specific websites you would target for backlinks (and why)3. Strategy QuestionIf you had to get 10 backlinks for our ADHD assessment pages in 30 days, what would you do?4. PR ExperienceSend examples of:HARO / Qwoted responsesMedia placements or expert quotes you’ve securedApplications without this information will not be reviewed.Final NoteWe are looking for someone who understands that:Relevance > DRAuthority is built through trust, positioning, and relationshipsThe goal is not just links — it’s rankings and revenue impact

Created: 2026-04-30